Job Description
5104766 Norfolk, Virginia, United States Norfolk State University Administrative Services Full-Time (Salaried) Closing at: May 15 2026 - 23:55 EDT Norfolk State University Title: NSU Director of Digtal Strategy State Role Title: Professional - Lecturer Hiring Range: Commensurate with Credentials and Experience Pay Band: UG Agency: Norfolk State University Location: Norfolk State University Agency Website: https://www.nsu.edu Recruitment Type: General Public - G Job Duties Serve as a trusted advisor to Advancement leadership on technology, innovation, and digital engagement strategy. Identify, evaluate, and implement emerging technologies (e.g., AI, automation, predictive analytics) to enhance fundraising effectiveness and operational efficiency. Lead innovation initiatives that modernize advancement operations and position the division for future growth. Oversee the implementation, optimization, and integration of advancement/fundraising CRM systems (e.g., Raiser's Edge) and digital fundraising platforms. Drive continuous improvement of advancement systems to ensure data integrity, usability, and alignment with campaign goals. Support large-scale digital initiatives, including website redesigns and platform enhancements that strengthen constituent engagement. Leverage data analytics to map and optimize the full donor lifecycle. Develop segmentation and personalization strategies to enhance donor acquisition, retention, and lifetime value. Translate complex data into actionable insights and compelling narratives for decision-making. Advance prospect development strategies through predictive modeling and data-driven identification of high-capacity donors. Build and sustain AI-enabled pipelines that support major gifts, annual giving, and campaign initiatives. Partner with campus stakeholders, faculty, the Office of Information Technology, academic units, and alumni to align digital engagement strategies with institutional priorities. Collaborate on integrated campaigns, events, and initiatives that elevate the university's brand and philanthropic outcomes. Minimum Qualifications Bachelor’s degree from an accredited institution in marketing, information systems, data analytics, communications, or a related field. Minimum of seven (7) years of progressively responsible experience in digital strategy, advancement services, fundraising technology, or a related area. Demonstrated experience leading or managing CRM systems or digital fundraising platforms within a complex organization. Proven ability to analyze data and translate insights into strategic recommendations. Strong project management skills with experience leading cross-functional initiatives. Excellent written, oral, and interpersonal communication skills. Ability to maintain confidentiality and work effectively with sensitive information. Additional Considerations Master’s degree in a related field. Experience in higher education advancement or nonprofit fundraising environments. Knowledge of predictive analytics, AI-enabled tools, and advanced data visualization techniques. Experience supporting comprehensive fundraising campaigns or major gift programs. Demonstrated ability to lead change and drive adoption of new technologies across teams. Special Instructions You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position. Contact Information Name: Norfolk State University Phone: 757-823-8160 Email: No email address is needed. EEO STATEMENT: NSU is committed to providing equal employment opportunities for all persons and applicants, without regard to age, color, disability, gender, national origin, political affiliation, genetic information, race, religion, sexual orientation, sex (including pregnancy) or veteran status. NSU encourages and invites minorities, women, individuals with disabilities, and veterans to apply. Norfolk State University: Norfolk State University is a comprehensive urban public, doctoral granting institution committed to transforming students’ lives through exemplary teaching, research, and service