Paid Media Specialist

One Goal, One Passion - Growth Is Everything at Window Nation At Window Nation, we do more than replace windows and doors — we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we have improved the comfort, safety, and value of homes for customers nationwide. In doing so, we have become a trusted leader in home improvement and strive to be the provider of choice for window and door replacement. About the Role Window Nation is looking for a Lead Paid Media Specialist to help drive growth through high-performing paid media campaigns, with a strong focus on paid social lead generation . This is a hands-on role for a performance marketer who is comfortable working directly in ad platforms, testing new ideas, optimizing continuously, and using data to guide decisions. This role is a strong fit for someone who enjoys a fast-paced environment, likes balancing creative testing with analytical thinking, and is motivated by driving efficient lead growth. You will work closely with the Director, Digital Performance Marketing and partner across Creative, SEO, CRO, Analytics, and Paid Media . What You’ll Do As a Paid Media Specialist at Window Nation, you will play a direct role in driving lead generation and growth through paid media. This is an opportunity for someone who enjoys working in the platforms, testing what works, and turning performance data into action. In this role, you will: Manage and optimize paid media campaigns, primarily on Meta/Facebook/Instagram , with additional exposure to Google Ads, Bing, YouTube, and TikTok Build, launch, and scale lead generation campaigns to drive efficient growth Oversee day-to-day campaign execution, including budgets, bids, pacing, targeting, and optimization Test creative, messaging, audiences, and platform features to improve performance Monitor results, analyze key metrics, and turn insights into action Partner with Creative, SEO, CRO, Analytics, and Paid Media teams to improve performance across the funnel Help maintain strong tracking, attribution, and reporting standards What We’re Looking For Required Qualifications Bachelor’s degree in Marketing, Business, or a related field , or equivalent experience 3+ years of hands-on experience managing paid media campaigns Strong expertise in Meta Ads Manager and paid social performance marketing Proven experience driving performance-focused outcomes Advanced proficiency in Microsoft Excel and performance reporting Strong analytical skills with the ability to interpret data and make optimization decisions Clear communication skills and the ability to collaborate effectively across teams Preferred Qualifications Experience with Google Ads, YouTube, TikTok , or other paid video platforms Familiarity with GA4, Power BI , or other advanced analytics tools Understanding of conversion tracking, attribution, and CRM integrations Google Ads and/or Meta Blueprint certifications This role is likely not a fit if: You have only worked on organic social media Your experience is primarily brand awareness or engagement campaigns You have not personally managed campaigns inside Meta Ads Manager You have not been responsible for performance metrics like leads, CPL, or revenue Why This Role This is an opportunity to join a performance-driven marketing team where your work will directly impact lead generation and growth. You will have the chance to test, learn, optimize, and scale campaigns in a visible role with strong cross-functional partnership. If you are a hands-on paid media professional who enjoys moving quickly, solving problems with data, and delivering measurable results, this role could be a strong fit. This position is similar to Paid Social Media Manager, Paid Social Specialist, Performance Marketing Manager (Paid Social), Digital Marketing Specialist - Paid Social, Meta Ads Specialist, Facebook Ads Specialist, Digital Advertising Manager, Lead Generation Specialist, Growth Marketing Specialist (Paid Social) Why Window Nation? At Window Nation, we know that when our people grow, our company g