Job Description
Brand: No Makeup Makeup® Start Date: Immediately End Date: Ongoing month-to-month Hours: Flexible / project-based Reports To: VP Performance Marketing Role Type: Freelance / Contract Location: LA-Based Paid Social Media Buyer, TikTok & MetaAbout No Makeup Makeup® Founded by industry icon Victoria Jackson and esteemed beauty innovator Kim Wileman, No Makeup Makeup® is a clean beauty brand built on the belief that less is best. With high-performance, skin-first formulas and a philosophy of “less makeup, more you,” the brand creates effortless products that enhance rather than mask. Role Overview We’re looking for a Paid Social Media Buyer who understands that this isn’t just about running ads. It’s about building a scalable, profitable growth engine. At No Makeup Makeup®, paid social is where our products meet our customer — and where performance data meets brand integrity. This role sits at the intersection of media buying, creative strategy and commerce. TikTok is our primary growth channel, and we need someone who can take the content our in-house team creates and make it convert — across TikTok Ads Manager, TikTok Shop, and Meta. This is a pure media buying role. Content creation lives with our in-house team. Your job is to make that content work. Contract role with a clear path to full-time for the right person. Why This Role Matters No Makeup Makeup® isn’t chasing trends. Our Founder created the category. This role is about translating that authority into paid performance — scaling the brand efficiently, proving out TikTok Shop as a revenue engine, and building a paid social flywheel that drives profitable growth across our full commerce ecosystem. What You’ll Own You will lead paid social media buying end-to-end across TikTok and Meta, owning strategy, execution, optimization and reporting. You will Manage and optimize NMM’s TikTok Ads Manager campaigns end-to-end: campaign structure, audience targeting, bidding strategy and budget allocation Run Spark Ads and paid amplification on organic content produced by our in-house team — identifying which content to put spend behind and why Drive TikTok Shop sales through paid: shoppable ad formats, Shop campaigns and performance-focused creative briefs to the content team Build and manage testing frameworks across creative, audience segmentation, offers and landing page alignment Monitor and report on performance daily — ROAS, CAC, CPM, CTR, Shop GMV contribution — with clear optimization actions Scale winning campaigns efficiently while maintaining performance targets Support Meta campaign optimization including campaign structure, budget allocation, creative testing, audience strategy and performance reporting Identify learnings across TikTok and Meta to improve creative direction, offer testing and paid social efficiency Stay current on TikTok ad platform updates, new formats and Shop advertising opportunities What Success Looks Like Paid social becomes a primary driver of conversion and repeat behavior, not just traffic TikTok Shop GMV grows month-over-month with clear attribution to paid strategy ROAS and CAC targets are consistently hit or exceeded Creative testing creates a feedback loop that improves both paid and organic performance Meta and TikTok learnings cross-pollinate to raise performance across both platforms Reporting is clear, actionable and proactive — not reactive Core Requirements Deep TikTok Ads Expertise (Commerce-First) You live in TikTok Ads Manager. You understand Spark Ads, Shop campaigns, affiliate amplification and how paid social drives GMV. You are not just overseeing campaigns — you are actively in-platform making optimization decisions. Performance-Driven Mindset You are fluent in direct response metrics: ROAS, CAC, LTV, CPM, CTR, conversion rate. You see the problem in the data and move fast to fix it. Cross-Platform Fluency You understand that TikTok is a discovery-to-purchase engine and Meta is a retargeting and scaling engine. You know how to build strategy for each — not copy/paste across. Creative Briefing & Collaboration You can translate performance data into actionable creative direction. You brief our content team clearly, communicating what converts and why. Deep Alignment with Our Consumer You understand our audience: Gen X and beyond, discerning, time-starved, and not interested in 10-step routines. You know how to speak to her in media strategy as well as creative brief.