Job Description
Teacher’s Discovery is seeking a Social Media Specialist to lead and grow marketing efforts across our World Language division, including Voces Digital, Flangoo, and our classroom resources for Spanish, French, and German. Teacher’s Discovery is looking for a creative, strategic, and technically knowledgeable Social Media Specialist to help grow our presence in the World Language education market. This is not simply a “posting content” role. We already have strong ideas, a deep understanding of teachers and classrooms, and talented designers and content creators writing and creating compelling visuals and copy. What we need is someone who understands the mechanics and strategy behind social media marketing: what to post where to post it when to post it and how to measure whether it’s actually working. We are looking for someone who understands how different platforms function, how audiences behave on those platforms, and how content can drive engagement, audience, growth, lead generation, and ultimately sales. This role is ideal for someone who enjoys both the creative side of social media and the analytical/strategic side. Responsibilities Plan and execute social media content across platforms including: Instagram, Facebook, TikTok, YouTube, and possibly others Develop platform-specific strategies and content approaches Analyze metrics and performance data to improve results Grow audience engagement and follower counts Help generate leads and support sales initiatives through social content Create and manage content calendars Write engaging captions, hooks, and calls to action Collaborate with designers, marketers, and educators Help translate classroom ideas and products into compelling social content Stay current on platform trends, algorithms, and best practices This is an opportunity to shape how thousands of World Language teachers experience and discover tools that impact student learning every day. If you’re a strategic thinker who can also execute, and you’re energized by education, storytelling, and meaningful impact, we’d love to talk! Required Skills Experience managing or growing social media accounts Strong understanding of how different social platforms work and what content performs well on each Ability to interpret analytics and make strategic adjustments Excellent writing and communication skills Organized, proactive, and able to manage multiple projects Preferred Skills Experience in education or EdTech Familiarity with World Language classrooms Experience creating video/reel content Canva and/or video editing experience Understanding of teacher audiences and education marketing Huge Plus Teaching experience Familiarity with Comprehensible Input (CI) / Acquisition-Driven Instruction (ADI) Why Us? Be part of a company making an impact in classrooms nationwide Work with a collaborative, mission-driven team Opportunity to lead and shape marketing strategy Contribute to products and experiences teachers and students benefit from and believe in About Us Since 2010, Voces Digital has provided online curricula for World Language teachers, now serving 4,000+ teachers and 150,000+ students daily. Alongside Teacher’s Discovery and Flangoo, we offer a full ecosystem of instructional resources, professional development, and classroom materials. We’re a passionate, collaborative team focused on helping teachers build proficiency, engagement, and community in their classrooms.To be considered for this position, please submit your resume along with a cover letter explaining why you are a good fit for the role. Resumes without a cover letter will not be considered. Schedule and Location Monday–Friday, full-time (some weekends and evenings for special events) In-person in Auburn Hills, MI (preferred, with some flexibility for remote) Please submit your resume along with a cover letter explaining why you’re a strong fit for this role and how your experience aligns with our mission. Job Type: Full-time Pay: $40,000.00 - $45,000.00 per year Benefits 401(k) Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Vision insurance Experience: Digital Marketing: 3 years (Preferred) Cop