Job Description
About the Role: Grade Level (for internal use): 11 The Role The Team: The Enterprise Portfolio Marketing team sits within the Enterprise Marketing team and is responsible for translating S&P Global's cross-divisional capabilities into unified go-to-market campaigns across the company's highest-priority growth themes. Working at the intersection of divisional product expertise and enterprise commercial strategy, the team develops and executes integrated campaigns that drive pipeline, brand awareness, and market leadership across Private Markets, Energy Expansion, Enterprise Data and Generative AI, and other strategic priorities defined by the CCO and CEO. This position report to Managing Director, Enterprise Portfolio Marketing. Responsibilities & Impact: As the Portfolio Marketing Manager, you will operationally own the execution of enterprise growth-theme campaigns from brief through delivery and measurement. You will work across divisional marketing teams, the CCO segment and account teams, content marketing, demand generation, and events to ensure campaigns land with impact, on time, and in coordination with divisional activity. This role is the campaign engine of the portfolio marketing function - turning strategic briefs into sequenced, measurable, multi-channel programs that demonstrate the power of S&P Global's integrated capabilities to clients and markets. Campaign Execution & Orchestration Own end-to-end campaign execution for assigned enterprise growth themes (e.g., Private Markets, Energy Expansion, Enterprise Data and Generative AI, Supply Chain), from brief development through channel activation, measurement, and optimization. Develop detailed campaign plans including timelines, channel mix, content requirements, audience segmentation, and KPIs, coordinating with content marketing, demand generation, digital, events, and creative teams. Manage campaign calendars to ensure sequencing aligns with divisional activity, major events (e.g., CERAWeek, Davos), and enterprise commercial priorities. Serve as the operational point of contact between the enterprise hub and divisional marketing teams for campaign alignment, asset sharing, and coordinated execution. Cross-Divisional Coordination Partner with divisional product marketers to synthesize product-specific capabilities into unified enterprise narratives for each growth theme. Facilitate working sessions with divisional marketing leads to identify cross-sell and bundling opportunities that strengthen campaign propositions. Maintain a current inventory of divisional assets, case studies, data points, and proof points that can be leveraged across enterprise campaigns. Coordinate with CCO account teams and Client Strategy to ensure campaign messaging reflects client needs and commercial priorities for target segments. Content & Channel Activation Brief and project-manage the creation of campaign assets including thought leadership, data storytelling, client case studies, infographics, video, and digital content in partnership with the enterprise content marketing team. Coordinate paid media, organic social, email nurture, and web activation in partnership with demand generation and digital marketing, ensuring consistent messaging across all channels. Support the development of sales enablement materials - pitch decks, one-pagers, battle cards - that equip CCO account teams and divisional sales with campaign-aligned collateral. Events & Thought Leadership Integration Work with Event Governance and divisional teams to embed growth-theme narratives into S&P Global's major event calendar, ensuring enterprise campaigns are amplified through conferences, webinars, and proprietary events. Identify and coordinate thought leadership opportunities (panels, keynotes, media placements) that reinforce enterprise positioning on assigned growth themes. Performance Measurement & Optimization Define and track campaign KPIs including pipeline influenced, MQLs generated, engagement rates, brand lift, and cross-divisional lead attribution. Produce post-campaign performance reports with actionable insights, sharing results across enterprise and divisional stakeholders to inform future campaigns. Contribute to the portfolio marketing measurement framework, identifying benchmarks and best practices that drive continuous improvement. Operational Excellence Maintain campaign playbooks and templates that codify best practices for enterprise growth-theme campaigns, enabling repeatable and scalable execution. Manage campaign budgets for assigned themes, tracking spend against plan and optimizing allocation ba