Job Description
Tom Ferry International is the #1 coaching company for real estate professionals. We're launching a new lower SKU subscription product, a self-serve training program designed to bring ambitious mid-tier agents into the Tom Ferry ecosystem before they're ready for high-ticket coaching. This role owns the entire go-to-market motion for that product, including positioning, acquisition, and retention. You'll report directly to the Director of Growth and work alongside the Coaching Marketing Manager, who owns the coaching pipeline, and the Customer Marketing Specialist. Your focus is the subscription product from end to end. Important context: This role launches alongside the product. Phase 1, covering the first three months, is manual operations mode. Our HubSpot lifecycle automation is being rebuilt and won't be fully available until Q3. You'll be doing real work with real constraints before the infrastructure catches up. If that sounds frustrating, this isn't the right role. If it sounds like an opportunity to build something from scratch and fully own it, keep reading. What you'll own Positioning and messaging Own the subscription product's positioning architecture, including who it's for, what it does, and how it's distinct from our coaching programs Maintain the training versus coaching distinction across every channel, touchpoint, and internal conversation Develop competitive messaging against Buffini, Jared James Academy, Serhant, and others Build and maintain sales enablement materials such as one-pagers, talk tracks, and objection handling for the sales and SDR teams Ensure internal alignment, especially with the coaching sales team, who need to understand this product as a pipeline qualifier rather than a competitor Acquisition campaigns Lead end-to-end acquisition campaigns across email, paid social, webinars, and live events •