Job Description
Job Title: Regional Sales Manager Territory: Central Region Full-Time | Remote Position Summary The Regional Sales Manager is responsible for leading Our clients’ branded Rice portfolio across assigned Central Region customers. This role serves as our client's strategic business partner with customers and broker partners, accountable for delivering revenue, profit, and market share through disciplined execution, fact-based selling, and strong leadership. The Regional Sales Manager will lead account strategy, broker management, forecasting, trade investment, and category initiatives while serving as the primary liaison between customers, and brokers. This position reports to the Senior Director of Sales and requires regular travel within the Central Region geography. Key Responsibilities Customer & Account Leadership Achieve annual sales, volume, market share, and profitability objectives through execution of account plans and brand strategies. Lead customer business development activities, including category reviews, new item presentations, contract negotiations, and sales calls. Own the account planning process and lead periodic customer business reviews. Build and maintain strong working relationships with customers, broker partners, and internal HQ teams. Strategic Planning & Analytics Partner with senior sales and internal leadership to develop strategic and tactical plans for the Central Region. Utilize syndicated data (Circana/Nielsen) and other fact-based selling tools to develop insights and recommendations. Lead customer category review process, including assortment, pricing, promotion, and shelving decisions. Provide category leadership and market insights in collaboration with marketing and category management teams. Monitor competitive activity and consumer trends and communicate relevant insights internally. Trade, Pricing & Financial Management Develop and manage annual trade fund budgets within assigned trade rates. Create and execute trade promotion and shopper marketing plans designed to drive velocity and improve ROI. Analyze promotional performance and recommend actions to improve trade efficiency. Review retail pricing to ensure alignment with company objectives and execute corrective actions as needed. Manage the financial impact of sales decisions while operating within established budgets. Forecasting, Reporting & Execution Track shipments, POS consumption, and performance versus plan on a weekly and monthly basis. Identify and communicate gaps and opportunities with recommended solutions to senior sales leadership. Manage monthly forecasts for both base and promotional volume. Ensure accuracy of customer contracts, pricing, and administrative data entered by broker teams into internal and external systems. Broker & Cross-Functional Leadership Lead broker relationships, including annual broker reviews, performance management, and development planning. Manage through indirect relationships to ensure strong execution and customer support. Lead cross-functional collaboration with supply chain, marketing, category management, and finance teams to ensure alignment and service excellence. Market & Store Execution Conduct periodic market and store-level audits to evaluate execution and identify improvement opportunities. Maintain regular retailer store visits across the assigned territory. Qualifications Bachelor’s Degree required (Business or Marketing preferred) 10+ years of experience in CPG sales, regional or national account management, category management, and/or trade management Prior broker management experience required Success-Driven Attributes Strong leadership skills with a results-oriented and entrepreneurial mindset Excellent negotiation, influencing, and presentation capabilities Advanced analytical and fact-based selling skills High proficiency in Excel and PowerPoint Experience leveraging syndicated data (Circana, Nielsen) Strong organizational, planning, and project management skills Clear and effective written and verbal communication Solid understanding of supply chain principles and consumer trends Detail-oriented with strong execution and follow-through Travel Requirement Central Region travel: approximately 30–50% , including customer and store visits