Job Description
Regional Director Of Sales Integrated Real Estate Group (IREG) is seeking a Regional Director of Sales to lead and elevate sales performance across a portfolio of senior living communities. This is a high-impact leadership role responsible for driving occupancy, increasing revenue, and developing high-performing sales teams across multiple communities. At IREG, Prospect-Centered Selling is at the heart of what we do. This leader will champion that approach across the region, ensuring every sales team delivers a thoughtful, relationship-driven experience that moves prospects confidently toward a decision. This role reports directly to the Vice President of Sales, who sets the tone, culture, and strategic direction for the sales organization. The Regional Director of Sales is responsible for translating that vision into consistent execution, stronger team performance, and measurable occupancy results across an assigned region. Regional assignments are subject to change based on business needs. You will partner closely with Executive Directors and operational leadership to implement strategy, improve performance, and ensure each community is positioned for success in a competitive market. What You'll Own Lead sales performance across an assigned regional portfolio of senior living communities Drive occupancy, revenue, and sales effectiveness through strategic planning, execution, and accountability Champion Prospect-Centered Selling as the standard for lead management, discovery, follow-up, tours, and closing Conduct regular on-site and virtual visits to coach, support, and elevate community sales leaders and sales teams Lead weekly sales strategy calls focused on pipeline health, conversion, lead generation, and next-step accountability Partner with Executive Directors and Operations leaders to align sales execution with community readiness, resident experience, and business goals Analyze market trends, competitor positioning, pricing, and local demand drivers to identify risks and opportunities Ensure consistent execution of sales best practices, processes, and CRM utilization across the region Use CRM data, reporting, and performance metrics to drive coaching, forecasting, and decision-making Support budgeting, forecasting, and performance tracking for assigned communities Manage sales incentive and bonus programs in partnership with leadership Oversee onboarding, training, and ongoing development for community sales team members Step into communities to provide direct support during key moments, including new community openings, transitions, events, and temporary coverage needs Fill open sales leadership positions as needed to support continuity, but ultimately own the sales outcomes of the region and be held accountable for them What Success Looks Like Occupancy and revenue targets are consistently achieved or exceeded across assigned communities Sales teams demonstrate strong execution of Prospect-Centered Selling and deliver a consistent, high-quality prospect experience Community sales leaders are well coached, highly accountable, and continuously developing CRM usage is consistent, accurate, and leveraged to improve performance Lead management, conversion, and follow-up processes are disciplined and effective Communication and alignment between sales and operations are strong Regional sales performance improves through proactive leadership, coaching, and accountability What We're Looking For Proven experience in sales excellence within senior living Strong experience in Independent Living, Assisted Living, and Memory Care, ideally in a rental community model. * Lease-up experience is strongly preferred. Demonstrated success driving occupancy, revenue, and sales performance across multiple communities Strong ability to coach, develop, and hold community sales leaders and teams accountable Deep understanding of sales process management, lead conversion, and CRM-driven performance High level of business acumen, including data analysis, market positioning, and competitive strategy Strong partnership mindset with Executive Directors and operational leaders Highly organized, adaptable, and comfortable in a fast-paced, changing environment Strong communication skills and leadership presence Willingness to travel 50%+ across an assigned region Willingness to jump in and personally support communities when needed, including providing interim coverage for open sales roles What Sets You Apart You do not simply support sales performance - you own it You lead from the front and are willing to step in when the business needs you <