Job Description
Job Description The Regional Pro Specialist is responsible for accelerating Pro-segment growth across big-box retail, including Lowe’s and The Home Depot for Larson, Fiberon, and Therma-Tru brands. This role serves as the regional PRO expert for the Outdoors B2C (Retail) Business Unit—building strategic partnerships, generating high-value Pro opportunities, and executing field initiatives that increase revenue, loyalty, and project penetration. You will collaborate closely with distribution partners, retail representatives, and retail channel outside sales associates to expand our footprint, convert builder and contractor business, and deliver seamless, high-quality project experiences for Pro customers across your assigned territory. Location & Travel: This is a field-based role requiring travel throughout our Northeast Sales Region - Maine down to Maryland, over to Ohio and Michigan. We expect up to 75% travel, including both driving and air travel Salary: $80,000 - $100,000 plus annual sales incentive and other opportunities for performance-based contests and bonuses What you will be doing: Capture a targeted share of addressable business within assigned region Implement Pro focused programs and promotional initiatives within the retail environment Promote the full product portfolio across Lowe’s, Home Depot, and distribution networks Collaborate with Retail Channel Outside Sellers monthly; gaining alignment on active projects, upcoming opportunities, and Pro promotions Become the regional expert in high-level blueprint reading and full project takeoff execution Host region-wide Pro events to deliver enhanced product training to retail and distribution partners to elevate market knowledge and advocacy Conduct on-site job visits to support project planning, technical troublesho