Job Description
Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives. disciplines (Sales and Revenue Management) to develop overarching cross-cutting Develops and oversees the execution of marketing strategy that Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership. Leads a team of marketing professionals to execute strategies. 2-year degree from an accredited university in Business Administration, Sales, 2 years’ experience in Hospitality Sales, Spa Sales or a 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional Development of Hotel Marketing Strategy Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that Cultivates partnership and active participation in demand generation strategy Reconciles marketing plan monthly with accruals, forecast in conjunction with Leads repositioning efforts in partnership with Area Team, GM and hotel Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand Partners with Revenue Management to develop and execute promotional strategy Supports group lead generation efforts. the key marketing reports with the ability to quickly adapt and adjust strategy Manages internal and external partners to verify deliverables are executed to support hotel strategy. Develops and sets the annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and Manages the OTA Strategy in collaboration with Revenue Management through Monitors and provides recommendations for SEO and updates as needed in Manages cluster marketing strategies, when applicable. Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels. Development and Execution of Communicatio ns and Partnerships Maintains frequent, active engagement with Area Directors of Marketing to identified findings, best practices, and overall digital trends for their outlining goals, pitch angles and target segments. Manages Public Relations agency, if applicable, or manage PR messaging. Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools. Creates strong relationship management and negotiation skills; GMs, Sales and Revenue Leaders, Regional Team, Hotel Marketing Team, media representatives, etc.). Leading Marketing Team Manages direct reports and monitors overarching marketing performance. Interviews, selects and onboards property marketing associates Handles employee complaints and executes disciplinary action as needed. Conducts annual performance appraisal with direct reports according to At Marriott International, we are dedicated to being an equal opportunity protected basis, including disability, veteran status, or other basis protected the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of act - polish with personality, perfectionism with individualism, and comfort The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, service comes from the heart, not from a handbook. never-ending theatrical performance that continuously delights and enchants each brands with Marriott International.