Rental Sales Representative

Description JOB SUMMARY: This position is responsible for initiating and maintaining customer contact with users of rental equipment for the area or products they are assigned. Influences customer contacts to use the products and/or services available through The Cat Rental Store and Western States Equipment Company (WSECO). This opportunity will be accompanied with a competitive compensation plan. SUCCESS AT WESTERN STATES: Western State's culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day . We strive for EXCELLENCE in all we do and are proud to be a "play to win" organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization. We drive INNOVATION by challenging the status quo and embracing change. ESSENTIAL FUNCTIONS: Promotes and sells the products and services of The Cat Rental Store and WSECO. Utilizes efficient and creative ideas to propose rental business within assigned territory. Uses technical competencies to utilize industrial and light construction rental equipment as required. Recommends specific rental purchases based on customer needs. Contacts prospective customers by phone and in person to determine customer needs, present product information, and explain available services. Provides information brochures and other incentives to inform customers and influence buying decisions. Handles call and responds to the needs of walk-in customers. Follows up on telemarketing leads. Negotiates rental rates and pricing that achieves The Cat Rental Stores desired market share and profitability with little supervision. Follows rental processes and procedures. Utilizes so