Sales Manager

Job Summary: Dean’s Beans Organic Coffee is seeking a Sales Manager to join our small, dedicated team. The successful candidate will have both excellent skills and a passion for our company’s mission and values. The Sales Manager will be a strategic leader with boots on the ground; responsible for wholesale sales and customer relationships that drive revenue growth. This is a new role that will develop over time, building the department, while expanding market presence and sales systems at Dean’s Beans. This role works closely with the CEO to shape and implement the company’s wholesale sales strategy. The Sales Manager is accountable not only for achieving sales targets, but for identifying new opportunities, and contributing to the long-term growth of the business. Travel within New England using a company car and occasional product demos are expected. This is an in-person, on-site position at the “Beanery” in Orange, MA, that requires frequent driving to visit customers and prospects. Key Responsibilities Strategic Leadership & Business Growth Partner with the CEO to develop and execute the company’s wholesale revenue and growth strategy Identify new markets, customer segments, and distribution opportunities Contribute to company-wide strategic planning and decision-making Evaluate pricing, positioning, and product opportunities to drive growth Revenue Ownership & Sales Strategy Own wholesale sales, revenue targets, forecasting, and pipeline management Analyze sales data to identify trends, opportunities, and risks Develop and implement scalable sales processes and systems Lead high-value and strategic sales opportunities and negotiations Customer & Market Development Build and maintain strong relationships with key wholesale accounts Identify and develop strategic partnerships to expand market and brand reach Represent Deans Beans as a brand ambassador in the marketplace Gather and translate customer feedback into actionable business insights Significantly increase New England sales of RTD “Nice Nitro” cold brew. Sales Execution & Enablement Design and implement on the ground outreach strategies, campaigns, and account plans With the Marketing Manager, develop sales tools, materials, and messaging that support growth Ensure consistent and effective customer engagement practices, including timely and responsive communication, product demonstrations, education, and work with distribution partners Monthly reporting on sales activities and outcomes Cross-Functional Collaboration Collaborate with operations, production, and marketing to align supply and demand Provide accurate forecasting to support production planning Ensure alignment between sales strategy, overall business values and objectives Role Focus This is a strategic, business-building role. While the Sales Manager remains connected to customers and sales activity, the primary focus is on: Driving sustainable, mission-aligned wholesale revenue growth Building systems and processes that scale as the sales team grows Expanding market presence and partnerships Supporting executive-level decision-making Working with office staff to ensure accurate order entry; responsibility for CRM data entry Qualifications 5+ years of successful track record in sales or business development 3+ years of experience in effective sales management Demonstrated ability to drive revenue growth and build enduring customer relationships Strong strategic thinking and problem-solving skills Technical proficiency in Microsoft Suite (i.e. Word, Excel etc.), Canva, QuickBooks, CRM required. Ability to analyze data and translate insights into action Excellent communication, negotiation, and relationship-building skills Ability to effectively recruit, train, and manage sales team members, as needed Self-motivated with strong integrity, initiative, and accountability · Excellent attention to detail combined with ability to see the big picture · Track record of working well independently and as part of a dynamic team · Exercise good judgment and good decision-making · Being responsive to changing priorities and needs · Initiative, flexibility and a good sense of humor · Clean driving record, current driver’s license, able to drive long distances Preferred Qualifications Experience in the coffee, food, or CPG industry Experience working in a small business or entrepreneurial environment Familiarity with wholesale