Job Description
Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now. We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living. Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you. The Opportunity Praytell is seeking a Senior Account Director with 9-11 years of experience and deep expertise in the travel and tourism industry - bonus points for big airline experience - ideally within an agency environment. This role will lead integrated communications programs across earned, influencer and social, serving as a senior strategic partner to clients while guiding brand storytelling, campaign development and cross-channel initiatives that drive measurable business impact. The Senior Account Director will oversee multiple client relationships and large-scale accounts with substantial budgets, mentor and develop teams and ensure work is executed at the highest level while identifying opportunities for innovation, organic growth and long-term partnership. This role must be based in the Central or Eastern time zone. The ideal candidate brings strong business acumen, creative thinking and the ability to navigate complex client environments while delivering thoughtful counsel, executive-level presence and forward-thinking ideas. Responsibilities include: Client Service Start with ‘Yes’: Drive optimism while balancing the realities of execution and client needs. Spidey Senses in Tune: Anticipate market trends and client challenges, positioning teams to adapt proactively. No Ego, No B.S.: Build trust and efficiency by cutting through unnecessary complexity to focus on impactful results. Trust & Transparency: Establish long-term trust by balancing strategic candor with empathy and professionalism. Sense of Humor & Short Memory: Model resilience and positivity, setting the tone for teams and clients during challenging times. Spirit of Partnership: Shape enduring partnerships by strategically aligning agency and client priorities for shared success. Account & Team Management Brand & Business Expertise: Act as a senior-level strategic advisor, providing high-level insights and recommendations to elevate client campaigns. Time & Budget Tracking: Monitor portfolio-wide budgets, identifying opportunities for efficiency and improved ROI. Workflow Management: Oversee complex, multi-channel campaigns, ensuring seamless integration across PR, influencer, and social efforts. Staffing: Support organizational planning, aligning team structure and resources with agency goals and client demands. Employee Development: Develop and implement training programs for team leads, preparing them for future leadership roles. Effective Communication Client Communication (Emails/Status Calls): Guide client relationships at a senior level, handling complex conversations and providing strategic counsel. Written Materials: Drive the creation of thought leadership pieces and overarching campaign messaging, ensuring alignment with broader business objectives. Deck Development: Shape the strategic narrative of client-facing decks, ensuring they effectively communicate campaign vision and results. Presentation Skills: Represent the agency in major client meetings, adapting communication styles to engage and persuade senior stakeholders. Strategic Planning Channel Audits (Earned, Social, Influencer): Provide senior-level oversight for audit processes, ensuring insights are actionable and forward-thinking. Target Audience Analysis (Earned, Social, Influencer): Define advanced audience frameworks and leverage research to drive innovative strategies for clients. Channel Fluency & Strategies (Earned, Influencer, Social): Deliver high-impact, integrated strategies that position clients as leaders across earned, influence