Liquid I.V.
Job Description
About Liquid I.V. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V. We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. About Our Team We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us. At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration. About The Role The Sr. Brand Manager will lead key product platforms within the Liquid I.V. portfolio, driving brand strategy, commercialization, innovation, and integrated campaign execution to unlock growth and strengthen category leadership. This role requires a highly strategic and commercially-minded marketer who can translate consumer, cultural, and business insights into impactful initiatives across innovation, communication, and retail channels. The ideal candidate combines strong analytical rigor with creative instinct, thrives in fast-paced environments, and influences effectively across cross-functional teams including Sales, Insights, Innovation, Finance, Creative, and Supply Chain. Functions and duties of this role include, but not limited to: Responsible, steward of the P&L, both top and bottom-line results at the product portfolio level over one or more product platforms. Initiate new learning opportunities in partnership with CMI, translate into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture etc. Participates in customer business planning process and collaborates with Sales team to ensure delivery of net sales and market share objectives Responsible for tracking and updating budget within approved allocation Responsible for coaching and mentorship of more junior members of the brand team Exhibits expertise in cross-functional and departmental team management, proficiency in managing highly complex projects, paired with ability to influence higher-level leadership and strategic direction. Initiate, lead, manage & execute disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration Collaborate with in-house creative team or external agency partners to develop creative toolkit for campaigns, lead strategy to direct 360 channel leads on campaign extensions. Responsible for project management to enable top-line sufficiency, reporting and management of commercial business performance for specific channels or product platforms, and development of accurate POS-informed inputs for the demand plan. Qualifications The successful candidate will have the following qualifications: Minimum of 5+ years of experience in brand management, brand marketing in