Senior Consumer Insights Lead

Posted via SalaryGuide — the career platform built for marketers. This Airbnb role is a senior, US-remote consumer insights position focused on brand health, audience understanding, marketing measurement, trends, and competitive intelligence. The listed base pay range is $212K - $262K USD. Before applying, use SalaryGuide to benchmark whether that range is aligned with senior consumer insights and marketing strategy roles, review the company/job breakdown, and tailor your resume to this exact JD. Every job we share comes from a real hiring team. No recruiter posts, no third-party boards, no duplicates, no stale reposts from months ago. Role Snapshot Original title: Senior Consumer Insights Lead, Marketing & Strategic Intelligence Company: Airbnb Location / workplace type: USA, remote eligible; occasional Airbnb office work or offsite attendance may be required as agreed with the manager Salary: $212,000–$262,000 USD base pay Employment type: Full time Experience requirement: 12+ years Company Overview Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home. It has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. About the Role Airbnb is hiring a Senior Consumer Insights Lead to serve as the dedicated insights partner for its Marketing organization. The role focuses on audience understanding, brand positioning, measurement, brand health tracking, and forward-looking trends and competitive intelligence. This position reports to the Head of Consumer Insights and leads a team of three direct reports. Responsibilities Partner with Marketing leadership as the go-to expert on the voice of the consumer. Embed consumer knowledge into strategies, briefs, and priorities from the earliest planning stages. Own and evolve Airbnb’s brand health tracking program, including measurement framework refinement and brand equity trend monitoring. Coach and support the direct report who owns Airbnb’s media measurement program. Lead the Trends & Competitive Intelligence team and set the strategic direction for cultural and competitive signal tracking. Design and execute qualitative and quantitative research projects, including focus groups, interviews, ethnographies, online communities, and surveys. Prepare and present concise, visually compelling research findings for senior stakeholders. Collaborate with the broader Research Team to synthesize workstreams, avoid silos, and identify gaps in consumer understanding. Qualifications 12+ years of consumer insights experience, with significant time in a marketing insights context. Experience supporting brand strategy, audience understanding, or marketing effectiveness. Deep expertise in brand health tracking, including equity, perception, and positioning metrics. Strong command of audience research and segmentation. Familiarity with media measurement approaches and connecting campaign performance to brand perception and consumer sentiment. Experience in trends and competitive intelligence. Expertise across qualitative and quantitative research methodologies, including advanced analytic techniques and emerging tools such as AI-powered research methods. Demonstrated experience managing and developing individuals. Compensation and Benefits Base pay range: $212,000–$262,000 USD. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Actual base pay depends on factors such as training, transferable skills, work experience, business needs, and market demands. Apply Through SalaryGuide Clicking Apply opens the role on SalaryGuide, where you can review the full job context before going to the employer application flow. Use SalaryGuide to understand the compensation, role scope, and fit, then continue to the official application.