Job Description
About Us: Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. Overview: We are looking for a Sr. Consumer Insights Manager to support our Smart Home Hardware product organization. This role will uncover consumer needs, purchase decision drivers, usage pain points, willingness to pay, and emerging market opportunities across smart home categories such as security cameras, video doorbells, smart locks, sensors, smart electrical products, robot vacuums, and other connected home devices. This is a business-oriented consumer insights role, not a traditional UX research role limited to app or web experiences. The ideal candidate will study the full hardware consumer journey, including product discovery, purchase, unboxing, installation, setup, daily usage, maintenance, subscription consideration, replacement, and repurchase. You will work closely with Product Management, Industrial Design, UX/UI, Engineering, Marketing, Sales, and Regional Teams to translate consumer insights into product strategy, feature prioritization, pricing, positioning, and roadmap recommendations. The ideal candidate thrives in fast-paced, startup-like environments, demonstrates creativity and strong problem-solving skills, and can effectively drive alignment across cross-functional teams and stakeholders. Candidates who may not yet hold a Senior title but demonstrate strong alignment with this profile are encouraged to apply. Key Responsibilities Lead consumer research to understand user needs, pain points, purchase drivers, usage barriers, and satisfaction factors. Study how consumers discover, compare, purchase, install, use, and replace smart home hardware products. Identify key household decision makers and understand how they influence product purchase and usage. Support Product Managers in identifying new product opportunities and validating product concepts before development. Evaluate whether a user need is niche, mainstream, or scalable, and help estimate audience size and market potential. Conduct pricing, willingness-to-pay, concept testing, survey, and competitive research to support product and business decisions. Analyze customer reviews, ratings, returns, sales trends, competitor products, and market data to identify actionable insights. Partner with product, design, engineering, marketing, and sales teams to turn research findings into product recommendations. Present insights to product leaders and senior management in a clear, structured, and business-oriented way. Requirements Required Qualifications: Bachelor’s degree or higher in Computer Science, Software Engineering, Electronics, Communications, or a related technical field required Minimum of 3 years of experience in consumer insights, user research, market research, product research, product strategy, or a related field Experience researching consumer hardware, consumer electronics, smart home, home appliances, IoT devices, security products, or other physical products. Experience with qualitative research methods such as user interviews, in-home research, ethnographic research, usability studies, concept testing, shop-alongs, or journey mapping. Ability to design surveys, analyze consumer feedback, interpret market data, and translate findings into actionable product recommendations. Strong business judgment and ability to connect consumer needs with product feasibility, market size, pricing, retail channels, and commercial outcomes. Excellent communication, storytelling, and presentation skills. Ability to work effectively in a fast-paced, cross-functional, and global organization. Strong analytical thinking, creativity, and problem-solving skills, with the ability to adapt quickly in fast-paced environments Deep understanding of user experience principles and the ability t