Job Description
Company Description North Star Inbound is an organic growth agency working across a diverse client portfolio — local services, ecommerce, and emerging tech. We're hiring a Senior Content Researcher / Content Engineer who can go beyond surface-level writing: someone who deeply understands a topic, synthesizes credible sources, and produces content that genuinely satisfies search intent and drives conversions. This isn't a traditional content writer role. You'll think critically, identify gaps in existing content, and build differentiated assets that outperform what's currently ranking. What you'll do Research & strategy. Take assigned topics and keywords, dig into primary and secondary sources, evaluate credibility and bias, and find angles competitors miss. Align every piece with search intent, audience psychology, and funnel stage. Content briefs. Build actionable briefs covering search intent, audience and use cases, key questions, structured outlines, credible sources, internal linking, and SEO/CRO/LLM considerations. Writing. Produce landing pages, product pages, and long-form guides. Translate complex topics into clear, trustworthy narratives that earn trust and drive action — form fills, conversions, not just traffic. Iteration. Incorporate feedback quickly. Refine for clarity, conversion, and search visibility. Collaboration. Develop design briefs for supporting visuals. Package deliverables clean and publish-ready. What we're looking for Exceptional research ability and intellectual curiosity Strong critical thinking and synthesis — you question assumptions and don't take existing content at face value Proven track record producing in-depth SEO content that outperforms (not just matches) competitors Comfort with CRO principles and conversion-focused writing Ability to work from strategy through execution independently, across very different industries A bias toward accuracy, nuance, and credibility — you want to create the best resource on a topic, not another version of it Success looks like Content that outperforms competitors in depth and usefulness, builds trust, and drives conversions — delivered consistently across industries and formats.