Job Description
Job Summary Playboy is one of the most recognized brands in the world — and we’re rebuilding it for the next generation. The Sr. Director, Growth is a critical hire and a founding member of the reimagined Playboy Media & Brand team. This is a hands-on, strategy-through-execution role responsible for driving subscription revenue, member lifetime value, and the CRM infrastructure that makes both possible. You will own the full subscription P&L, build and lead a small but expanding team, and operate as a startup operator inside one of the world’s most storied brands. You will work closely with the Editor-in-Chief, Head of Partnerships & Licensing, and report directly to the President of Playboy Media & Brand. What You’ll Do — Job Responsibilities The essential job duties below are specific to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Subscription Revenue & Growth Own all subscription revenue — digital membership, print+digital bundles, and future subscription tiers — with full accountability for hitting plan. Develop and execute the subscriber acquisition strategy across paid, owned, and earned channels. Define and optimize the subscriber journey from awareness through conversion, onboarding, engagement, and renewal. Build the business case for new subscription offerings, pricing tiers, and packaging in partnership with the EIC and product team. Set, track, and report on subscription KPIs including MRR, ARR, churn, LTV, and CAC. CRM & Lifetime Value Build and own the CRM strategy — segmentation, lifecycle programs, behavioral triggers, and retention campaigns — across email and emerging channels. Drive LTV through personalization, engagement programming, upsell pathways, and win-back campaigns. Partner with the product team to translate CRM insights into feature requirements and content priorities. Establish a test-and-learn culture with a rigorous cadence of A/B and multivariate testing. Select, implement, and manage the CRM and marketing automation platforms needed to execute at scale. Cross-Functional Leadership Serve as the primary growth counterpart to the EIC, ensuring editorial and audience strategy are tightly aligned with subscriber and retention goals. Collaborate with Partnerships & Licensing to identify co-marketing and bundling opportunities that extend subscriber value. Partner with Finance to build and maintain the subscription revenue model and monthly forecast. Work with the data and analytics function to build dashboards and reporting that keep the business honest. Events & Experiential Own the business-side mandate for events — defining events as a revenue channel and audience acquisition vehicle, not a brand marketing tactic. Develop the events commercial model — sponsorship packaging, ticket revenue, licensed product activation, and email/data capture — in partnership with Partnerships & Licensing. Manage agency and contract production relationships for near-term activations; define the threshold at which dedicated in-house production headcount is warranted. Ensure every event is mapped to a measurable growth outcome: subscriber acquisition, CRM capture, member retention, or licensing activation — not just brand presence. Contests & Participatory Revenue Own the business and product side of the paid voting and contest program — payment platform, pricing, CRM integration, sponsor packaging, and P&L — in dual-ownership with the EIC’s team, which retains editorial and creative authority. Drive the contest revenue model: per-vote pricing, bundled packages, category-exclusive sponsorship, and membership conversion mechanics embedded in each voting window. Own first-party data capture from all contest activations — ensuring every participant is registered, consented, and imported into the CRM for ongoing segmentation and re-engagement. Scale the program beyond the cover vote to additional categories where Playboy has credibility — campus, talent, community — targeting 2–4 major paid voting activations annually. Team Building Directly manage a Sr. Manager of Product (subscription and digital offering innovation), with the team expected to grow as the business scales. Model a startup operating ethos: move fast, make decisions with imperfect information, iterate quickly, and hold a high bar for output. Recruit and develop talent in a lean structure where every role must be high-leverage. What You’ll Bring — Qualifications and Skills Skills / Abilities / Competencies: Proven track record owning subscription reve