Senior Director of Marketing

Pressed is growing and hiring a Senior Director of Marketing to turn strategy into in-market impact— driving profitable growth and helping our clean-label, craveable products win at the shelf. This is a highly commercial marketing role for someone with deep CPG/wholesale experience, strong shopper or trade marketing instincts, and a bias for action. If you're a commercially sharp CPG marketer, who knows how to build programs that drive velocity, this opportunity is for you! About Pressed Juicery Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey. Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel. At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness. Our Mission Pressed Juicery’s mission is to empower your wellness journey. Our Workplace Culture We embrace diversity, equity, inclusion, and belongingness! We speak up with radically candid communication. We wholeheartedly support personal and professional growth. We believe mistakes can be valuable and lead to continuous improvement. Lastly, we value excellence and strive to achieve greatness in all we do! Our Values Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. Passion - curious and humble, we inspire people to make healthy choices. Growth - pursuing wellness with intention, we create and embrace good energy. Our Benefits 401k match Annual bonus eligibility Three weeks of vacation time Paid holidays and 8 Pressed Days (additional days off) Medical, dental, and vision insurance Flexible Spending Account Generous paid parental leave Employee Referral Program About the Role The Senior Director of Marketing (Wholesale) will play a critical role in helping Pressed win across grocery, club, convenience, and Foodservice/On-Premise channels. This impactful role sits at the intersection of brand strategy, channel planning, and commercial execution. The Senior Director of Marketing turns big-picture priorities into clear, practical programs that drive velocity, trial, repeat, and profitable growth in-market. They act as the connective tissue between brand strategy and sales execution: building the plans, playbooks, activation frameworks, and measurement approach that help our teams bring Pressed to life at the shelf and across wholesale channels. Key Responsibilities Channel Strategy Translation Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP. Steward the translation of channel plans into account-specific plans for key accounts. Define how brand campaigns and priorities show up in wholesale environments. Establish channel-level success metrics (velocity, trial, repeat, ROI). Program & Activation Strategy Define what programs / toolkits should exist to drive performance. Define promotion role and structure (guardrails, not execution). Activation approach (in-store, retail media, FSOP programs). Launch, sustain, and recovery frameworks. Ensure programs are simple, scalable, and executable by Sales. Investment Strategy & Allocation Own how marketing investment is allocated across wholesale channels and account segments. Define levels of support by channel, program, and initiative. Ensure investment decisions are consistent, scalable, and ROI-driven. Support VP Strategy in management of activation budget. Channel-Level Planning & Guidance Support development of playbooks and guidance for Sales, brokers, and partners. Define how programs should show up by channel (not by individual account). Ensure plans reflect real-world retail and FSOP dynamics. Performance Framework & Optimization Define KPIs and measurement frameworks across wholesale channels. Evaluate performance at a channel, program and Tier 1 account level. Identify what to scale, adjust, or stop. Lead cross-