Job Description
Who you are You are a high-impact leader with the technical depth to understand the stack and the media narrative intuition to drive its adoption 12+ years of experience in communications or marketing at the intersection of enterprise software and emerging technology, with experience supporting major category-shift narratives Narrative Integrator: You have a proven ability to take disparate product lines and weave them into a clear, compelling narrative Agentic Fluency: You have a strong grasp of how autonomous agents change the user experience and can articulate the evolution Collaborative Leader: You are a skilled project orchestrator who can work across departments to identify subject matter experts and turn them into market-facing thought leaders Technical Literacy: You are comfortable talking shop with product and product marketing to understand the 4-layer architecture and can translate that knowledge into clear prose Execution Excellence: You thrive in high-stakes environments and are known for high agency—taking ownership of the mission and delivering results with precision Exceptional Judgment: You can navigate the rapidly evolving AI landscape and provide sound counsel to product leaders on how to move audiences through evidence-based storytelling What the job involves We are seeking a Senior Director of Communications to help lead the communication strategy for Slack as Salesforce's System of Engagement and Agentforce as the System of Agency — translating the power of autonomous AI agents and seamless human-agent collaboration into compelling stories for executives, customers, and the broader market They will partner closely with product, product marketing, and executive leadership to position these platforms as the definitive infrastructure for AI-powered work This leader will help own the cohesive communications strategy that connects these two systems in the market, ensuring Salesforce's story is clear, differentiated, and resonant You will partner closely with product engineering, product marketing, and senior leadership to ensure that Salesforce is recognized not just as the #1 AI CRM, but as the #1 AI Agent Platform Devise and Execute the Strategic Narrative: Translate the high-level company vision into a multi-channel communications roadmap that explains the mechanics of the Agentic Enterprise through the System of Engagement, the System of Agency and the Salesforce Ecosystem Curate Influence: Identify and empower internal visionaries and pioneering leaders. You will manage the process of turning diverse perspectives into a chorus of voices that validates the shift toward agentic work Drive Outcome-Centric Storytelling: Lead the shift from feature-based external communications to outcome-based storytelling. You will produce the evidence and narratives that demonstrate how human-agent synergy scales impact across functional domains Maintain Technical Integrity: Serve as the bridge between product and the public, ensuring that complex concepts are simplified for the market without losing their technical authority or accuracy The application process Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions Benefits Medical Care Life Insurance Retirement Savings Employee Assistance Programs With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year