Job Description
Senior Director of Public Relations & MarketingThe Four Seasons Hotel Minneapolis/Four Seasons Hotel St.Louis seeks a Senior Director of Public Relations & Marketing to join our talented team! Be a part of Four Seasons where we foster connection, celebrate character and develop craftsmanship.Join our uniquely-talented team, and we will support you in doing your best work.These two hotels are true Midwest jewels, located in vibrant cities with incredible stories to tell.About the RoleThe Senior Director of Public Relations & Marketing oversees the PR & Marketing functions for Four Seasons Hotel Minneapolis (50%) and Four Seasons Hotel St.Louis (50%).This remote position requires the ability to travel to either property as needed, but on a monthly basis at minimum.Candidates must be based in the US Midwest.Basic Purpose:To generate awareness for assigned properties through all media outlets; including a strong focus on local and national awareness; and develop a long term strategic plan and implement all marketing and advertising initiatives as well as the development and execution of the annual public relations plan.Focus on the digital footprint, messaging, and social media efforts ensuring all are aligned around a single vision.What You Will DoDevelop and implement a yearly comprehensive MarComm strategy aligned with the desired vision of assigned hotelsProvide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal settingConduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content QualityProvide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content QualityEstablish and create PR/Communication synergies across assigned propertiesIdentify and drive best practices across assigned hotelsEngage agency support as needed with clear plan on deliverablesAlign with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotelsAssess and drive competitive and differentiating PR plans, in place at hotelImplement and monitor for compliance with global brand standards and initiativesEnsure PR and social initiatives meet performance targetsCollaborate with Area MarComm and PR on digital (content and social) strategies for assigned propertiesParticipate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and MarketingIdentify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long-term strategic positioningCreate innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnelMaximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segmentsLead the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiativesUtilize all available electronic marketing tools to increase exposure to all available outlets, including oversight of eNewsletter; oversight of E-Mail broadcasts Customized Mini-Sites; and all related electronic opportunitiesMaintain current image library and video footage to maximize media coverageOversee updates and maintain property website within the corporate standardComply with Four Seasons brand standards for all marketing, PR and social mediaComply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPactLead and mentor the on-property Digital Marketing ManagersWhat You BringA minimum of five years of experience in Public Relations capacity with Four Seasons or other related organization; experience in a multi-property role or Marketing/PR agency leadership roleA university degree in Journalism, Communications, Marketing or equivalent experienceAdvanced media relations experienceKnowledge of production methods in graphic arts and collateralKnowledge of and ability to operate computer equipment requiredBasic knowledge of journalism, marketing practices, and broadcast production methodsThis highly-collaborative position requires exceptional communication and relationship-building skills.The ideal candidate must be a self-starter who is motivated and proactive in identifying gaps and opportunities, and be able to lead and/or influence other internal and external team membersWork Environment and Travel Requirements:This position is remotely based in US Midwest with property travel requirementsThis posit