Senior Growth Marketer - SEM

Responsibilities Kforce's client in Dallas, TX is seeking a highly skilled, hybrid, hands on, detail-oriented Senior Growth Marketer - SEM to help scale a global paid search programs. This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution. Summary: This is a deeply hands-on position for someone who enjoys building campaigns from the ground up, optimizing at a granular level within the platforms, and driving tangible performance improvements through rigorous testing and analysis. Day-to-day, you will be responsible for managing and scaling campaigns, constantly identifying new opportunities for efficiency and growth, and partnering cross-functionally with Product, Engineering, and Business Intelligence. The ideal candidate brings deep paid search expertise, sharp analytical skills, and a proven track record of driving impactful results within complex, high-volume accounts. Responsibilities: Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages Own the day-to-day granular account structure-including campaigns, ad groups, keywords, and creatives-building for both immediate performance and long-term scalability Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency; Contribute directly to the evolution of our internal tooling Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey Requirements 5+ years of search engine marketing experience (Google, Bing) Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools Strong proficiency in spreadsheets (vlookups, pivot tables, etc.) Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms Demonstrated experience creating and optimizing successful marketing campaigns Complex advertising account management experience Strong attention to detail and highly adaptable Self-starter who will thrive in an ambiguous startup environment Competitive, entrepreneurial mindset Nice To Have Experience working in a high-growth startup environment Background in the travel industry Proven expertise in leveraging advanced AI tools, platforms, and workflows Prior experience working on search experience products Proficiency in campaign translation and localization Experience with marketing attribution modeling Data-driven but strategic Self starter and strong executor High attention to detail Core Skill Sets Needed SEM Fundamentals - Google Ads, Bing Ads, bid strategies Performance Analysis - analyze performance across geo, device, accounts, bid strategies Preferred Industry Experience Travel - familiarity with seasonality, cxl behavior, destination specific demand and nuances is a plus OTA - meta search site experience where we are not on always the merchant of record and understand conversion delay and relying on data from partners Mobile/App based business Preferred Technical/Software/Systems Skills: Google & Bing Ads GTM (Google Tag Manager) BQ/SQL Feed Management Analytics: Mixpanel, Google Analytics The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, ves