Senior Growth Marketing Manager

About CapCenter CapCenter is a technology-driven mortgage lender headquartered in Richmond, Virginia, offering purchase and refinance mortgage lending with a focus on exceptional borrower experience and operational efficiency. We're building an AI-first marketing engine — and we need someone to lead it. Role Summary CapCenter is looking for a Senior Growth Marketing Manager who lives at the intersection of growth marketing and applied AI. You won't just "use AI tools" — you'll architect agentic workflows, deploy autonomous marketing systems, and build the infrastructure that lets a lean team outperform at scale. This is a senior leadership role for a marketer who thinks in systems, builds with AI, and measures everything. You'll own the full-funnel acquisition engine, set the digital marketing roadmap, and serve as the bridge between marketing, sales, and executive leadership. What You Will Build Agentic content pipelines that generate, test, and optimize marketing assets autonomously AI-powered lead scoring and routing that connects the right borrower to the right loan officer at the right time Automated competitive intelligence systems that surface market shifts before competitors react LLM-driven personalization at scale — dynamic email sequences, landing pages, and ad creative tailored to borrower intent Predictive analytics models that forecast pipeline, revenue, and campaign performance End-to-end marketing automation that runs 24/7 with human-in-the-loop oversight Key Responsibilities Strategy and Leadership Define and own CapCenter's AI-augmented growth marketing strategy, setting quarterly OKRs aligned with company revenue targets Serve as the senior marketing voice in cross-functional leadership discussions — translating business goals into AI-powered marketing plans Build, mentor, and manage a growing marketing function — hiring contractors, agencies, or junior team members as the team scales Present performance reviews, strategic recommendations, and budget proposals to executive leadership Evaluate and champion emerging AI tools, platforms, and methodologies that create competitive advantage Execution and Optimization Architect and oversee multi-channel digital campaigns (paid search, paid social, email, SEO, content) to drive qualified mortgage leads at scale Build and deploy agentic workflows that autonomously manage campaign optimization, lead scoring, and content generation Own marketing P&L — manage six-figure paid media budgets, optimize spend allocation, and demonstrate ROI to leadership Design and optimize end-to-end marketing automation workflows — from lead capture through nurture to conversion Lead A/B testing and CRO programs across landing pages, ad creative, email sequences, and full-funnel conversion points Drive SEO/content strategy using AI-assisted research, generation, and optimization to build sustainable organic channels Analytics and Intelligence Own marketing analytics and attribution — build AI-enhanced dashboards, define KPIs (CPL, CAC, LTV, conversion rates, ROAS) Deploy AI/ML models for predictive lead scoring, LTV forecasting, and multi-touch attribution Develop forecasting models that connect marketing activity to pipeline and revenue outcomes Coordinate with loan officers and operations to align campaigns with business capacity and market conditions Qualifications Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus) 8-12 years of digital marketing experience, with at least 4 years in a senior or leadership role owning full-funnel growth strategy Hands-on experience building or managing agentic AI workflows — autonomous agents, multi-step pipelines, or AI-orchestrated marketing systems Working knowledge of LLMs, prompt engineering, and AI application development as applied to marketing Proven track record of scaling acquisition channels and managing six-figure+ marketing budgets with measurable ROI Deep proficiency in marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4), email/CRM tools (HubSpot or similar) Strong experience building and optimizing marketing automation and lead nurture sequences at scale Advanced analytical skills — attribution modeling, forecasting, cohort analysis, executive-level reporting Excellent copywriting, storytelling, and content strategy skills Proven ability to manage vendors, agencies, freelancers, and/or direct reports Executive presence — comfortable