Job Description
Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients. The Senior Manager, Business Development is an operational leader and business development subject matter expert responsible for translating strategic business development priorities into effective execution within the practice group. The role ensures the high-quality delivery of BD initiatives, provides expert advisory support to partners and leadership, and leads teams and projects to drive client engagement, growth, and market positioning. Acting as a key link between strategy and execution, the Senior Manager applies deep business development expertise and market insight to support commercial decision-making, lead complex pitches and proposals, and address business development challenges. The role works closely with partners, practice leaders, and cross-functional teams to ensure BD activities are aligned with firm and practice priorities, delivered efficiently, and continuously improved. The Senior Manager contributes to the evolution of BD best practices and processes, supports the adoption of strategic initiatives, and plays a critical role in ensuring consistent, high-impact execution across the practice group. This role is part of White & Case's distinguished Private Equity and M&A practice, widely acclaimed in the Americas for its expertise in high-stakes transactions. It involves supporting the team in delivering bespoke solutions for global buyout firms, growth-stage investments, and strategic acquisitions. The team’s deep integration across jurisdictions and sectors ensures impactful client outcomes in multi-layered transactions, making this an exciting opportunity to gain exposure to market-leading private equity and corporate M&A activity. Duties And Accountabilities Strategic planning and client cultivation Support the development and execution of client and business development strategies in line with firm and practice group priorities. Analyze market, client, and competitor data to identify growth opportunities and inform strategic outreach. Advise partners and leadership on client planning, segmentation, and relationship management to maximize client value and retention. Proposals and pitch excellence Oversee and manage the preparation of high-quality, tailored pitches, proposals, and client presentations. Ensure proposals are aligned with client needs, market trends, and firm strategy, collaborating with partners and BD teams to deliver compelling and competitive submissions. Implement best practices and continuous improvement in pitch processes, leveraging data and feedback to enhance outcomes. Positioning Practices & Partners Contribute to the development and execution of thought leadership, market positioning, and external engagement strategies. Collaborate with marketing and communications teams to raise the profile of the practice group and its partners through events, rankings, and content initiatives. Ensure alignment of positioning activities with firm priorities and market opportunities. Cross-Practice & Stakeholder Collaboration Act as a key liaison between BD, practice groups, industry teams, and other business services, ensuring coordination and alignment of BD efforts. Facilitate collaboration across teams to address complex challenges, share best practices, and drive integrated solutions for clients. Engage with senior stakeholders to support commercial decision-making and the achievement of strategic objectives. Contributor capacity Manage and mentor BD team members and project groups, setting clear expectations and fostering a high-performance, collaborative culture. Provide technical and professional guidance, feedback, and support to ensure successful delivery of initiatives and continuous team development. Act as a role model for operational excellence, innovation, and professional conduct. Performance and imp