Job Description
Our Communications and Media Relations team is essential for shaping the Firm’s public image and managing its interactions with the media. Our team crafts and disseminates press releases, media statements and other communications to highlight the Firm’s achievements, legal victories and superb insights. We build and maintain relationships with journalists and media outlets to secure positive coverage and handle media inquiries with professionalism and accuracy. The team also oversees internal communications, ensuring that employees are informed about key initiatives and developments. Additionally, we manage the Firm’s social media presence, create engaging content and monitor public perception to proactively address any potential issues. Through strategic communication efforts, our team ensures that the Firm’s reputation remains strong and its messaging consistent across all platforms. Position Summary We are seeking a highly skilled, strategic, and collaborative Senior Manager, Practice Group Marketing & Comms to serve as the embedded marketer and communicator within a designated set of practice groups, acting as the primary point of contact between the Global Marketing function and the practice, and helping to build awareness and demand around the capabilities and features of our practices through all marketing and comms touchpoints. In this role, you will drive the alignment of marketing initiatives with the practice’s strategic priorities and client engagement strategy, ensuring consistency with firmwide goals while tailoring efforts to the unique needs of the practice. You will work closely with partners and our practice Business Development needs to identify and execute opportunities to raise the profile of the practice, support client development, and deliver targeted, high-impact marketing activities that drive measurable results. These activities may include paid advertising, content thought leadership, social media, press engagement, and more. You will also support the practices on key internal touchpoints, and partner closely with the Events team on executing select external and internal events. Similar to a product or BU marketing role at another company, our Practice Marketers work at the intersection of the brand and enterprise-wide marketing initiatives, and the specific needs, differentiators, and audiences of our practice groups. This role will support the global Disputes Practice, which includes Litigation, Arbitration, Antitrust, IP & Trade. The Disputes practice encompasses our market-leading litigation, arbitration, antitrust, intellectual property, and trade practices, with more than 220 Partners. The team helps clients anticipate, manage, and resolve high-stakes disputes and regulatory challenges across multiple jurisdictions, drawing on deep sector knowledge and cross-border coordination to protect clients’ interests and reputations. The role resides within the Global Marketing & Business Development function, an integrated team of more than 250 marketers based through the Firm’s 45 offices around the world. Marketing & BD consists of several key departments: Business Development, Marketing Technology, Creative Services, Events, Integrated Marketing and Communications. Our collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. Led by a new CMO, marketing at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry. Responsibilities Strategic Planning: Develop and implement marketing plans aligned with the goals of the practice group, the business development strategy, and the Firm’s global strategy. Audience Development: Identify, develop and refine audience segments for practice, ensuring marketing initiatives effectively reach and engage priority clients and prospects. Brand Stewardship: Ensure consistent application of the practice-level brand positioning and narratives across all marketing materials and initiatives. Campaign & Content Activation: Execute cross-channel campaigns including digital, PR, social media, events, to support the unique needs of the practice. Client Development Support: Support opportunities for client targeting, cross-selling, and key client programs, in partnership with business development team. Event Management: Help plan and oversee client events, webinars, and sponsorships, ensuring alignment with the practice’s strategic priorities. Market Research: Conduct competitive and client research to identify trends, opportunities, and support thought leadership efforts in partnership with the business development team. Internal & External Communications: