Job Description
The Opportunity We are hiring our first Director of B2B Marketing & Content to own and build the entire B2B marketing engine for Exactius Growth from the ground up. We are looking for a high agency operator that will be at the center of building out content and B2B marketing across four businesses, Exactius Growth (scaling companies), Castle Roads (Non-dilutive growth capital for recurring revenue businesses), and two stealth AI-first businesses we are launching this year. This is not a support role or a content-only seat– this is the person who will architect, execute, and measure a full-funnel B2B marketing program that generates pipeline, enables sales, and positions Exactius as the category-defining growth partner for founders and CEOs. You will report directly to the GM and Managing Directors, operate with autonomy, and be accountable for results– not activity. Over time, you will build and lead a small, high-performance team. But right now, you are the team. You are the strategist AND the executor. You write the plan, then you ship the work. This is the perfect role for someone who has built a B2B content and marketing engine before at a high-growth company, knows what great looks like, and is hungry to do it again with more autonomy, more AI leverage, and more direct impact on revenue. About Exactius Growth Exactius Growth partners with consumer companies and nonprofits, installing a squad of best-in-class growth operators, enabled by AI and data science, and led by seasoned CMOs to drive rapid, capital-efficient growth. We’ve taken a partner from $0 to $500M in annual revenue in 5 years, scaled multiple partners from $10M to north of $100M, and launched a nonprofit from $0 to $6M in donations in under 6 months. We move fast, we measure everything, and we use AI as a core operating advantage. What You Will Own Your goal is to build qualified inbound leads for sales. This is what success will be measured against and is the reason this role exists. AI-Powered Content Engine AI as your force multiplier: AI-Powered Content Production: Use generative AI, automation, and intelligent workflows to produce content at 10x the speed and quality of traditional approaches. You treat AI as an extension of your capabilities– constantly testing, adopting, and building new workflows that maximize output while maintaining editorial quality. The Content Waterfall: Transform high-value concepts from founders and subject matter experts into a cascade of omni-channel assets– LinkedIn posts, newsletter segments, blog articles, short-form video, YouTube content, webinar recordings, and sales collateral– using AI tools to scale content repurposing and distribution. Personalization & Distribution: Leverage AI to personalize content at scale across audience segments, optimize distribution timing, and continuously improve performance through data-driven experimentation. Full-Funnel B2B Marketing Demand Generation & Lead Magnets: Build industry-specific lead magnet campaigns from concept to execution– owning copy, design, and delivery. Create the assets that fill the top of funnel: whitepapers, playbooks, frameworks, ROI calculators, and interactive tools. Webinars & Events: Own the end-to-end webinar program– topic selection, speaker coordination, promotion, execution, and post-event content repurposing. Build a webinar engine that generates qualified leads and positions Exactius leadership as thought leaders. LinkedIn & Social: Run the LinkedIn content strategy for Exactius and its leadership. Build a strong following through consistent, high-value content that drives inbound interest from Post-Exit Founders, CEOs, and growth-stage leaders. Manage presence across all relevant social channels. YouTube & Video: Develop and execute a YouTube content strategy– from concept to published video– that builds brand authority and drives SEO/AEO performance. Produce short-form and long-form video content, case study videos, and thought leadership. 3. Sales Enablement & Revenue Impact Sales Enablement Materials: Partner with the sales team to develop compelling case studies, pitch decks, one-pagers, battle cards, ROI frameworks, and objection-handling content. Every asset you create should directly enable a sales conversation. SEO & AEO: Build a content strategy that drives organic search performance and Answer Engine Optimization, ensuring Exactius shows up when prospects are researching growth partners. Measurement & Optimization: Own marketing KPIs and report directly to leadership on pipeline contribution, content performance, lead quality, and channel ROI. Use data to ruthlessly prioritize what works and kill what doesn’t. Brand & Thought Leadership Founder Thought Leadership: Collaborate with founders