Job Description
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary If you're energized by the idea of building consumer products from the ground up and seeing your work come to life on shelves, this is where your passion meets purpose. As a Product Development Manager, you will play a key role in supporting the growth of our Store Brands portfolio by developing and executing product development initiatives that align with the broader business’ strategic goals. This role serves as the strategic owner of each product’s full lifecycle — from shaping the initial roadmap, leading discovery and hands-on development, internal and external cross-functional coordination to ensure successful and timely launches, in-market performance management and optimization, and may include discontinuation management, ensuring every product delivers on customer needs and drives sustained category growth. You will manage a portfolio of hundreds of items across multiple categories and product type while reporting directly to the Lead Director of Product Development and managing a dedicated Assistant Product Development Manager. The Product Development Manager collaborates cross-functionally and holds key accountability in the following areas: Quality Assurance and Regulatory Affairs: Partner with CVS teams to ensure product, formulation, and factory compliance with internal standards and external regulations. Packaging, Brand, Business, and Consumer Experience Teams: Engage with cross-functional teams throughout the product lifecycle to ensure success through the core tenets of merchandising – product, price, place and promotion. Supplier Management: Oversee vendor selection and relationship management, with strategic negotiations as a core responsibility. Inventory and Supply Chain: Serve as a primary liaison to maintain consistent product availability and resolve supply-related challenges. Category Management: Act as the principal partner in driving business performance and aligning product development with category strategies. Primary Job Duties And Responsibilities Strategic Planning, Execution, Business Oversight Develops Store Brand product strategies to support overall Category and broader enterprise objectives through collaboration and alignment with Merchandising and other cross-functional partners. Collaborates on the creation and execution of category level CPG (Consumer Packaged Goods) product roadmaps with direction from the Lead Director, balancing short term execution with long term strategies. Identifies business risks and opportunities, developing strategies to mitigate and capitalize on them, leveraging a deep understanding of their categories in terms of market and regulatory forces, the competitive retail landscape and evolving consumer trends. Assists in analyzing data and identifying root causes for current business performance vs. budgets as well as financial objectives and metrics. Supports the Lead Director in developing an effective communication strategy and materials for internal and external leaders of anticipated changes to current product lifecycle Facilitates the creation of leadership level materials with cross-functional partners for key touchpoints such as: New Item Presentation/Review Category Planogram Strategy Kickoffs Leadership Planogram Reviews Product Pipeline Review Leadership Level Business Unit Review Meetings Tactical Product Development & Execution Executes on tactical steps within project plans with minimal support. Owns and drives of all elements of product development from ideation, concept, sourcing, selecting supplier partners, negotiating costs, launching, making improvements, and potentially sunsetting. Serves as the lead point of contact between vendors and internal teams (e.g., Category Management, packaging, quality, regulatory, inventory, sourcing, brand, marketing, store operations, logistics, store layout/design) to ensure success through alignment with internal processes and best practices. Partners with QA/Regulatory to understand compliance and internal requirements related to product, formulations and factory operations. Included but not limited to the resolutions of product testing deviations, factory audit observations, an