Job Description
Save the Children For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world's hardest-to-reach places - over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you're creating positive, irreversible change for children, and the future we all share. The Role As the Senior Managing Director, Integrated Marketing, you'll be integral to our work in helping vulnerable children achieve a brighter future. Working closely with the Head of Marketing you will help shape the overall go-to-market strategy to achieve our private fundraising and advocacy goals. You will lead a dynamic and collaborative team dedicated to driving consistent, impactful brand experiences that promote action. This role will set the strategic direction for marketing, ensure alignment to organizational goals, integrate across functions with a focus on Mass Marketing Fundraising and Cause Brand Marketing, and drive accountability for results - ensuring that Save the Children's brand promise is consistently expressed across channels in a way that drives reach, resonance and revenue. Location Hybrid - Washington DC, Fairfield, CT or Lexington, KY office locations What You'll Be Doing (Essential Duties) *not inclusive of all role responsibilities. May be subject to change. Strategic Planning and Implementation (50%) Serve as primary deputy to the Head of Marketing, contributing to the design and execution of the Division's overall go-to-market strategy in support of private fundraising growth. Sit on the Marketing & Growth extended leadership team, actively shaping divisional priorities and aligning cross-functional strategies to deliver integrated, audience-first brand experiences. Accountable for the strategic vision, integration, and results of: Integrated Brand Activations - leading enterprise-level, insight-driven, cross-channel brand activation planning designed to build demand against organizational priorities. Cause Brand Marketing - responsible for cause marketing partnership strategy, co-marketing initiatives with Corporate Partnerships, and ensuring brand consistency across partner activations. Content Strategy & Governance - developing cohesive, insight-driven content frameworks that ensure relevance, consistency, and audience alignment. Partner closely with the Creative Director as a strategic collaborator to ensure activations and brand expression are brought to life through compelling, insight-led creative. Partner closely with Fundraising Acquisition and Retention teams to ensure brand-led activations align with targetable audience strategies and donor segment objectives. Responsible (through Team Leaders) for execution of campaigns, content production, and creative delivery, ensuring high standards and on-time, on-budget outcomes. Ensure strategies are grounded in audience insights, brand research, and performance data; work with the Research & Insights team to shape the agenda and apply findings. Champion marketing innovation by identifying emerging channels, technologies, creative formats, and engagement models to reach and inspire target audiences in new ways. Serve as a consultant and key decision maker on the Global Brand steering committee - collaborating with global colleagues to activate the brand and content at scale in the U.S. and internationally. Team Leadership, Management and Collaboration (35%) Train, develop, coach, lead, and supervise staff direct reports and their teams, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values. Develop and manage operating procedures across Integrated Activations, Cause Brand Marketing & Content Strategy & Governance, and Creative, ensuring strategies and outputs are mutually reinforcing and aligned to enterprise objectives. Represent the Marketing function in senior-level internal and external forums, including leadership meetings, strategic planning sessions, and partner engagements. Embrace and promote a mindset of continuous improvement, building both integrated marketing plans and effective ways of working across teams and divisions within the organization. Budget, Measurement and Tracking (15%) Oversee budgets for brand, cause marketing, content, and creative, including leveraging pro bono resources. Set and track KPIs for awareness, engagement, and revenue impact; ensure cross-team accountability for results. Monitor performance of campaigns, content, and creative to dr