Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

About the Company Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place. About the Role Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data. Responsibilities Paid Media Strategy & Execution (Primary Focus) Own day-to-day execution and optimization of paid media campaigns across: Google Ads (Search, Performance Max, Remarketing) Meta Ads (Facebook, Instagram) Build, launch, and manage campaigns directly within platforms Develop campaign structures, keyword strategies, and audience targeting Write and test ad copy and messaging Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth Manage budget pacing and allocation across campaigns and properties Tracking, Attribution & Technical Setup Own Implementation And QA Of Tracking Across Platforms Meta Pixel Google Ads conversion tracking GA4 + Google Tag Manager (GTM) Ensure accurate conversion tracking and attribution across all campaigns Troubleshoot tracking issues (pixel firing, event duplication, attribution gaps) Maintain UTM governance and consistency across campaigns Partner with developers or vendors as needed for advanced tracking implementations Performance Analysis & Reporting Analyze campaign performance and identify opportunities for optimization Build and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting) Report on key metrics including ROAS, CPA, conversion rate, and revenue Translate data into clear insights and actionable recommendations Creative & Landing Page Collaboration Partner with internal creative team to develop high-performing ad assets Provide clear creative briefs based on performance insights Identify winning creative and messaging and guide iterations Collaborate on landing page strategy to improve conversion rates Cross-Functional Collaboration Work closely with marketing, creative, and operations teams to align campaigns with business goals Coordinate with external vendors or agencies when needed Stay current on platform updates, industry trends, and new opportunities in paid media Qualifications 5–8 years of experience in performance marketing or paid media Strong Hands-on Experience With Google Ads (Search & Performance Max required) Meta Ads (Facebook & Instagram) Experience implementing and managing tracking via GA4 and GTM Strong understanding of attribution, conversion tracking, and data accuracy Proven ability to manage budgets and drive measurable revenue growth Strong analytical skills with ability to interpret data and optimize campaigns Experience writing ad copy and guiding creative strategy Comfortable working in a fast-paced, multi-brand environment Hospitality or booking-driven business experience is a plus Preferred Skills Experience with Google Hotel Ads or metasearch platforms Familiarity with HubSpot or CRM platforms Basic understanding of SEO (collaborative, not ownership) Experience with booking engines or e-commerce platforms