Job Description
Job Description Senior PR Account Manager – Beauty We are seeking a strategic, media-savvy Senior Account Manager – Beauty to lead client relationships, drive integrated communications programs, and deliver standout results across beauty, wellness, and lifestyle brands. This role is ideal for a polished PR professional with deep beauty industry knowledge, strong media and influencer relationships, and the confidence to manage fast-moving accounts with both creativity and precision. The Senior Account Manager – Beauty will serve as a trusted day-to-day client lead, developing thoughtful campaign strategies, securing meaningful press and partnership opportunities, and guiding junior team members to ensure excellent execution. The ideal candidate thrives in a collaborative agency environment, brings a strong understanding of the evolving media and affiliate landscape, and can translate brand objectives into compelling, measurable communications programs. Key Responsibilities Lead day-to-day account management for beauty clients, maintaining strong communication and trusted client relationships. Develop and execute PR strategies that support brand awareness, product launches, seasonal moments, and long-term business goals. Independently manage client calls, email correspondence, follow-ups, and urgent requests with professionalism and sound judgment. Create impactful press materials including pitches, media alerts, press releases, briefing documents, and strategic proposals. Maintain and grow strong relationships with beauty editors, writers, producers, freelancers, stylists, and key industry contacts. Identify and secure earned media opportunities across print, digital, broadcast, and emerging platforms. Manage influencer and creator partnerships, including outreach, negotiation, coordination, deliverables tracking, and reporting. Support affiliate and commerce-focused PR efforts by engaging e-commerce writers and understanding key affiliate platforms and best practices. Evaluate paid media and partnership opportunities, helping assess value, negotiate terms, and communicate recommendations to clients. Oversee product seeding, mailers, sample trafficking, gifting programs, and creative outreach initiatives. Coordinate events, desksides, brand launches, and special activations, managing logistics and external partners as needed. Prepare client reports, recaps, status updates, and performance summaries with clear insights and actionable recommendations. Track budgets, expenses, timelines, and deliverables to ensure programs stay organized and on target. Collaborate with vendors and partner teams including event producers, photographers, digital agencies, and freelancers. Mentor and oversee junior staff, helping prioritize workloads, review materials, and ensure high-quality execution across accounts. Monitor account progress against KPIs and proactively flag risks, opportunities, and strategic adjustments. Qualifications Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field. 5+ years of relevant agency or in-house public relations experience, with a strong focus on beauty brands. Demonstrated success managing multiple client accounts in a fast-paced environment. Established beauty media contacts and a strong understanding of the current editorial, influencer, and digital landscape. Excellent writing, editing, and verbal communication skills. Experience with influencer relations, affiliate-driven outreach, and integrated campaign execution. Strong organizational and project management abilities with exceptional attention to detail. Ability to think strategically while also handling executional details with accuracy and urgency. Confidence working with reporting, analytics, and campaign measurement. Proficiency in Microsoft Office, Google Workspace, Canva, Slack, and industry tools such as Cision, Meltwater, and Muck Rack. Resourceful, proactive, calm under pressure, and highly collaborative.