Job Description
Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there. Your Job: We believe in the power of movement and the running community. Our stores are more than a retail space, they are a hub for connection, performance, and purpose. We deliver premium products and best-in-class service to runners of all levels, and we bring that to life through community events, local activations, and authentic storytelling. As the Senior Community Event & Marketing Specialist, Retail at Brooks, your work will be the heartbeat of grassroots outreach and hometown marketing to drive forward Brooks’ mission to “awaken the runner in everyone” . You will be responsible for ideating, planning, and executing experiential marketing events and community initiatives that build deep local engagement, drive foot traffic, and reinforce Brooks’ leadership in performance running. This role is perfect for someone who thrives at the intersection of retail, marketing, and community building – someone who understands both the power of brand storytelling and the importance of authentic local relationships. Your Responsibilities: Community Engagement & Events (50%) Work cross-functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations. Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility. Serve as on-site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values. Leverage customer and team feedback to continuously improve event experiences. Local Marketing & Brand Advocacy (20%) Champion the store’s brand presence in the local market through innovative grassroots marketing. Work closely with the regional and HQ Marketing teams to localize national campaigns and product launches. Identify and cultivate local brand ambassadors, running leaders, and athlete advocates. Act as the in-market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs. Content & Communication (20%) Create compelling, local-first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences. Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team. Gather and share content (photos, testimonials, short videos) that reflect the vibrancy of our community and store culture. Retail Support & Integration (10%) Support store staff in delivering premium shopping experiences – specifically during event-related traffic. Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers. Collaborate with store leadership to measure event ROI and customer acquisition. Retail Support & Integration (10%) Support store staff in delivering premium shopping experiences – specifically during event-related traffic. Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers. Collaborate with store leadership to measure event ROI and customer acquisition. Q