Job Description
We're hiring a Senior Retention Manager (Full-Time, Hybrid - GTA) for a fast-growing Canadian DTC subscription brand in the consumer health & wellness category. The company has built a recognizable name in its space and is now scaling its post-purchase revenue engine. Stack leans Klaviyo and SMS automation, with subscription continuity and win-back flows as the levers that matter most. This is a high-ownership role for someone who treats retention like a craft - part lifecycle marketer, part funnel builder, part data nerd. You'll inherit an existing system, consolidate retention work that's currently scattered across multiple internal owners, and have a runway to grow into a Chief Revenue Officer seat as the business scales. The founders know they're leaving money on the table on the post-purchase side and have given this role real budget, real authority, and direct access to leadership. If you've lived the DTC subscription playbook and want to plant your flag at a brand with serious momentum, this one's worth a look. Required Skills & Experience 5+ years in retention, lifecycle, CRM, or subscription growth roles at a DTC, e-commerce, or subscription business Proven success growing recurring revenue and improving retention KPIs (repeat purchase rate, churn, LTV, renewal rate, cohort performance) Hands-on experience building and optimizing lifecycle journeys across email, SMS, and CRM channels - onboarding, refill, renewal, education, and reactivation flows Strong segmentation and personalization chops based on behaviour, product usage, and customer value Experience building post-purchase funnels that drive second purchases, cross-sells, upsells, bundles, and reorder flows Comfortable owning A/B testing frameworks across offers, timing, messaging, and funnel steps Desired Skills & Experience Experience at a subscription DTC brand (meal-kit, supplements, pet, beauty replenishment, wellness) - anywhere with renewal economics Direct hands-on experience with Klaviyo People management experience - direct reports, mentorship, or leading an email/CRM pod Experience consolidating retention efforts that span multiple internal owners or channels What You Will Be Doing Channel & Focus Breakdown 40% Email, SMS & CRM lifecycle journeys 25% Post-purchase funnels, upsells & subscription continuity 20% Segmentation, A/B testing & cohort analysis 15% Win-back, reactivation & churn reduction Daily Responsibilities 50% Hands-on building, testing, and shipping (flows, segments, campaigns) 25% Strategy, analytics, and reporting 15% Cross-functional collaboration with marketing, product, ops, and customer support 10% Team leadership and direct report management The Offer BonCommission eligible You will receive the following benefits: Medical, Dental, and Vision Insurance Vacation Time Current Vacancy: Yes Use of AI in Hiring: Yes Applicants must be currently authorized to work in the Canada on a full-time basis now and in the future.