Senior Social Media Strategist

About The American College Of Surgeons The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients. The College has more than 90,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org . Our Mission The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment. Our Vision To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care, driven by innovation, education, leadership, and trust. Summary: The Senior Social Media Strategist is responsible for developing and executing social media strategy that advances ACS priorities, engagement, and visibility. This role leads platform strategy, content planning, and performance analysis while also participating directly in content execution, campaign deployment, and community engagement. Working closely with VP of Strategic Communications, AVP of Integrated Communications, and the marketing team, the Senior Social Media Strategist balances strategic planning with hands-on delivery and uses data, social listening, and platform trends to continuously refine approach and impact. This role is accountable for demonstrating measurable business impact from social media efforts, including lead generation, conversion, and revenue contribution where applicable. This exempt position will report to the Associate Vice President in the Division of Integrated Communications. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote. The anticipated salary range for this position is $85,000 - 95,000 (commensurate with related experience). Major Responsibilities Social Media Strategy and Planning Develop and lead social media strategies aligned with ACS communications and marketing objectives. Define platform-specific approaches, content calendars, and campaign plans. Define measurable performance goals aligned with organizational KPIs and establish clear success metrics for both organic and paid initiatives. Content Development and Execution Create, publish, and manage organic and paid social media content across platforms across all ACS social channels, including X, LinkedIn, Instagram, YouTube, and emerging channels. Develop and manage paid social campaigns, including audience targeting, budget allocation, bidding strategy, creative testing, and ongoing optimization. Collaborate with content, video, and creative partners to execute integrated campaigns. Lead real-time social media coverage for Clinical Congress and other key ACS meetings, including content planning, onsite execution, and post event performance analysis. Analytics, Listening, and Optimization Monitor performance metrics, engagement trends, and audience growth. Use analytics and social listening tools to inform strategy adjustments and content optimization. Community Engagement and Issue Awareness Engage with audiences, monitor conversations, and identify emerging issues or opportunities. Escalate reputational or policy-related concerns to communications leadership as appropriate. Cross-Functional Collaboration Partner with marketing, digital, editorial, and public information teams to align messaging. Support integrated communications planning and execution. Platform Innovation and Best Practices Stay current with platform changes, trends, and best practices. Recommend and test new approaches to improve reach, engagement, and effectiveness. People Management Take an active role in fostering productivity, competence, inclusion, and positivity. Act as a role model in terms of organizational mission, values, and leadership. Develop goals, objectives, and deadlines and communicate them to employee(s). Encourage, support, hold employee(s) accountable and utilize employees’ skills and abilities to maintain accept