Job Description
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices Team Overview The SVP of Consumer Interactive owns the performance of the Direct-to- Consumer business: this role will be directly accountable for the financial performance of the Direct to Consumer channel, including revenues and acquisition. They will lead acquisition, CRM/Lifecycle Marketing and Analytics & Reporting as integral capabilities. This role reports to the President of US Markets and Consumer Interactive. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Role Overview and Core Responsibilities Direct Acquisition & Brand Marketing Brand awareness and demand generation Paid and organic acquisition, including search, display and affiliate AI‑driven and emerging discovery surfaces Creative and content strategy Marketing operations and compliance CRM and Lifecycle Marketing Consumer Lifecycle marketing Overall monetization through subscription upgrades and Offer Management Marketing Strategy & Optimization Product positioning and go‑to‑market alignment Testing, experimentation, and continuous optimization Key Responsibilities Strategic Leadership: Define and execute the multi-year strategy for the Consumer Interactive business, aligning with TransUnion’s global growth priorities Operational Leadership: Manage the performance of the Direct-to-Consumer channel, ensuring we meet the strategic growth and revenue goals. Ensure marketing operations, compliance, and reporting infrastructure enable speed and scale. Create clarity across teams by aligning execution, engagement, and analytics around common performance and acquisition goals. Partner across the Consumer Solutions, Legal, Risk, Compliance, Operations, Global Technology to support alignment and prioritization. Acquisition Strategy & Execution: Own the acquisition focused marketing strategy, ensuring all channels operate against a unified growth objective. Translate strategy into coordinated execution across direct, brand, engine and partnership marketing. Drive disciplined testing and optimization across channels to improve acquisition outcomes. CRM & Lifecycle Engagement: Lead CRM and lifecycle marketing, including email and notification-based engagement, as a core extension of acquisition. Ensure CRM execution supports acquisition efficiency, activation, retention, and engagement. Align engagement programs with acquisition campaigns to deliver a cohesive customer journey. Analytics, Reporting & Insight: Own Analytics & Reporting as a first‑class function supporting marketing and operational decisions. Oversee data science, web analytics, and enterprise data reporting to ensure performance visibility. Establish clear reporting that connects marketing activity to performance outcomes. Success Measures Effectiveness of new user acquisition across all owned and paid channels Cohesion between acquisition execution, subscriber upgrades performance, CRM engagement, and analytics insight Quality, consistency, and actionability of analytics and reporting supporting marketing decisions, product delivery, and compliance Required Knowledge and Experiences 15+ years of progressive leadership experience in consumer digital products, fintech, identity solutions, or data‑driven platforms, with meaningful exposure to B2C business models and consumer growth strategies. Proven track record of full P&L ownership, including scaling high‑growth consumer businesses through customer acquisition, retention, and monetization initiatives. Demonstrated experience driving customer acquisition and marketing performance, with a strong understanding of funnel economics, unit economics, and ROI‑driven growth levers across digital channels. Deep understanding of consumer marketing performance, including demand generation, conversion optimization, lifecycle marketing, and the measurement of growth effectiveness at scale. Strong understanding of credit, identity, fraud, and regulatory environments, and the ability to translate complex data and risk frameworks into consumer‑relevant value propositions. Demonstrated ability to lead cross‑functional teams spanning product, marketing, data, technology, and operations, and to influence at the executive and board level. Experience operating in an organization undergoing significant transformation across products, customer experience, or go‑to‑market models preferred. Exceptional communication, presentation, and stakeholder management skills, with the ability to align teams around a clear consumer growth narrative. Experience leading global teams and navigating complex, matrixed environments while driving consistent execution and performance outcomes. Bachelor’s degree required; MBA or equivalent adva