Job Description
Job Description: This role is ideal for someone who is deeply skilled in content development and social calendar management. The right person lives at the intersection of culture, brand storytelling, and platform-native execution, with a strong understanding of culture-leading brands, emerging social trends Maternity Leave Coverage Starts ASAP - Summer 2026 Hybrid (LA-based shoots) 40hrs a week Social Content Creation Concept and lead the development of fast-moving, standalone, and series-based social content that supports seasonal priorities, product stories, and broader brand initiatives. Create and oversee a mix of content formats including talent-led long-form and short-form video, low-fi product stills and video, and timely trend-driven content. Build and manage a reliable network of agencies, creators, and freelance production partners to support content creation at varying scales and speeds. Stay closely connected to culture, fashion, consumer behavior, and platform shifts to ensure content feels relevant, engaging, and aligned with the brand’s voice and audience expectations. Social Calendar Ownership Own and manage the global social content ecosystem across key platforms including Instagram, TikTok, YouTube, and Pinterest. Develop and maintain a cohesive social content calendar that integrates original social content, campaign moments, and user-generated content into a consistent and compelling presence. Continuously optimize the calendar and publishing strategy based on performance insights, product priorities, and real-time cultural or trend opportunities. Seasonal Social Plan Development & Execution Lead the planning and execution of seasonal social strategies, setting content priorities and defining the social approach for upcoming campaigns and launches. Shape social-first strategies that support key marketing initiatives, strengthen community engagement, and drive performance against social KPIs. Partner with cross-functional marketing teams to support product launches, cultural moments, and major commercial events through integrated digital campaigns. Contribute social recommendations and direction for campaign toolkits, collaborations, and high-priority seasonal activations. Agency Management & Reporting Partner with external agencies to gather insights, guide performance reporting, and lead quarterly business reviews. Present key findings, recommendations, and learnings to internal stakeholders and broader marketing teams across multiple regions.