Job Description
Job Summary We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will develop and execute compelling social media strategies, craft engaging content, and leverage analytics to optimize our marketing efforts. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive brand awareness, foster community engagement, and support our overall business objectives. This paid position offers an exciting opportunity to lead impactful campaigns and shape our online identity in a fast-paced environment. Responsibilities Develop comprehensive social media strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that resonate with target audiences. Manage social media scheduling and publishing using tools like Hootsuite or Buffer to ensure consistent brand messaging. Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities. Analyze web traffic and social media metrics using Google Analytics and web analytics tools to refine campaigns for maximum impact. Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement. Collaborate with the public relations team to maintain positive brand reputation through strategic relationship management. Design visually appealing graphics using Adobe Photoshop, Illustrator, and Adobe Creative Suite to enhance content quality. Conduct keyword research for SEO optimization of digital content to improve search engine rankings. Engage with followers and community members proactively to foster relationships and increase brand loyalty. Coordinate photography and video editing projects to produce high-quality visual content for various channels. Requirements Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in social media management tools such as Hootsuite or Buffer. Skilled in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite. Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools. Experience managing Facebook Advertising campaigns and understanding of e-commerce strategies. Strong writing skills with an eye for proofreading and content creation tailored for diverse audiences. Ability to analyze data insights from Google Analytics and adjust strategies accordingly. Excellent relationship management skills to collaborate across teams including PR, creative, and sales departments. Creative mindset with a passion for branding, photography, video editing, and digital storytelling. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your enthusiasm for digital innovation to life by crafting compelling narratives that connect with audiences worldwide while driving measurable results for our brand’s success! Pay: From $21.00 per hour Work Location: In person