Social Media and Marketing Manager

Overview Are you passionate about crafting compelling digital narratives and driving brand growth through innovative social media strategies? We are seeking a dynamic Social Media and Marketing Manager to lead our online presence, engage audiences across multiple platforms, and elevate our brand identity. This role offers an exciting opportunity to shape our digital voice, implement impactful marketing campaigns, and analyze performance metrics to optimize outreach. If you thrive in a fast-paced environment and possess a creative flair combined with analytical skills, this position is perfect for you! Responsibilities Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement. Manage daily content creation, including writing posts, designing graphics using Adobe Photoshop and Adobe Illustrator, and producing short videos with video editing tools to ensure consistent branding and messaging. Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling proactive engagement and reputation management. Utilize social media management applications like Hootsuite and Buffer to schedule posts, analyze performance metrics via Google Analytics and web analytics tools, and generate reports for continuous improvement. Plan and execute targeted advertising campaigns on Facebook Advertising and other digital platforms to reach specific audiences effectively. Foster strong relationships with influencers, media outlets, and community partners through strategic public relations efforts to amplify brand visibility. Conduct keyword research for SEO purposes to enhance content discoverability across digital channels. Skills Proven experience in social media marketing with a strong understanding of platform-specific best practices. Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator for creating engaging visual content. Skilled in video editing techniques to produce compelling multimedia content for various channels. Knowledge of SEO strategies, keyword research, web analytics, and Google Analytics for data-driven decision making. Familiarity with social listening tools and social media management platforms like Hootsuite and Buffer. Strong relationship management skills to collaborate with internal teams, influencers, media outlets, and customers. Excellent proofreading abilities to ensure all content is accurate, on-brand, and engaging. Ability to develop branding strategies that align with overall marketing goals while maintaining consistency across channels. Experience in e-commerce environments or digital marketing campaigns that drive online sales growth. Join us as we harness the power of social media to tell our story! This paid position offers an inspiring environment where your creativity will thrive alongside your strategic expertise—making a real impact every day! Pay: $47,136.09 - $56,766.05 per year Benefits 401(k) Dental insurance Flexible schedule Retirement plan Tuition reimbursement Work Location: In person