Social Media and Marketing Manager

Job Summary We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this dynamic role, you will develop compelling content both for brand assets social media and , manage social media campaigns, analyze engagement metrics, and foster strong relationships with our online community. Your creativity and strategic mindset will drive brand awareness, customer engagement, and sales growth through impactful digital marketing initiatives. This paid position offers an exciting opportunity to shape our online voice and connect with diverse audiences worldwide. Responsibilities Develop and implement comprehensive social media strategies that align with brand goals and target audiences. Create engaging, high-quality content including graphics, videos, blog posts, and photography to enhance brand storytelling. Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer. Conduct social listening to monitor brand reputation, industry trends, and competitor activity; leverage insights to refine campaigns. Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach. Plan and execute paid advertising campaigns on platforms like Facebook Ads to boost visibility and engagement. Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and inform future strategies. Collaborate with cross-functional teams including PR, graphic design, e-commerce, and web development to ensure cohesive branding. Maintain relationships with influencers, media outlets, and partners to expand brand reach through public relations efforts. Proofread all content for accuracy, clarity, and brand consistency before publication; ensure adherence to branding guidelines. Skills Proven experience in social media management and digital marketing with a strong understanding of social media platforms’ algorithms. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation. Skilled in video editing techniques for producing engaging multimedia content. Knowledge of SEO principles, keyword research tools, web analytics (Google Analytics), and social listening tools. Ability to develop compelling visual assets that align with branding strategies; photography skills are a plus. Experience managing paid advertising campaigns on Facebook Advertising or similar platforms. Strong relationship management skills to build partnerships with influencers, media outlets, and community members. Excellent proofreading skills ensuring all content is polished and error-free before publishing. Familiarity with e-commerce platforms and digital marketing strategies to support online sales initiatives. Join us as a Social Media and Marketing Manager if you’re passionate about creating vibrant digital experiences that inspire audiences worldwide! This role offers a vibrant environment where your creativity can thrive while making a tangible impact on our brand’s growth story. Pay: $49,042.26 - $65,000.00 per year Work Location: In person