Social Media and Marketing Manager

Job Summary We are seeking a dynamic and energetic Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop innovative marketing strategies, and manage our social media channels to engage audiences and drive brand growth. Your expertise in digital marketing tools, graphic design, and analytics will be essential to creating impactful campaigns that resonate with our target audience. Join us to lead our social media initiatives, foster meaningful relationships with followers, and contribute to our overall marketing success! Duties Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Create engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics. Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content planning. Optimize content for SEO by performing keyword research and implementing best practices to increase visibility in search results. Oversee paid advertising campaigns on platforms like Facebook Ads to boost reach and conversions. Collaborate with the public relations team to manage brand reputation and craft compelling messaging for various audiences. Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and identify opportunities for improvement. Coordinate branding efforts across digital channels ensuring consistency in visual identity using Adobe Creative Suite applications such as Photoshop and Illustrator. Maintain strong relationship management with followers, influencers, partners, and stakeholders through proactive engagement strategies. Requirements Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Familiarity with social media management tools such as Hootsuite or Buffer for scheduling and analytics purposes. Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics. Experience in content creation including photography, video editing, proofreading, and storytelling. Strong understanding of social listening tools and techniques to monitor brand reputation and industry trends. Ability to develop compelling advertising campaigns using Facebook Advertising or similar platforms. Excellent relationship management skills with the ability to collaborate effectively across teams. Knowledge of e-commerce strategies is a plus for driving online sales initiatives. Exceptional communication skills with an eye for detail in proofreading and branding consistency. Join us as our Social Media and Marketing Manager to energize our brand’s voice online! Bring your creativity, strategic thinking, and passion for digital marketing to make a lasting impact on our audience while enjoying a vibrant work environment dedicated to your growth! Pay: $21.00 - $24.00 per hour Benefits 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Retirement plan Vision insurance Work Location: In person