Social Media Manager

Brand : No Makeup Makeup® Start Date : Immediately End Date : Ongoing month-to-month Hours : 25 hours per week Reports To : Chief Marketing Officer Role Type: Independent Contractor About No Makeup Makeup® Founded by industry icon Victoria Jackson and esteemed beauty innovator Kim Wileman, No Makeup Makeup® is a beauty brand built on the belief that less is best. With high-performance, skin-first formulas and a philosophy of “less makeup, more you,” the brand creates effortless products that enhance rather than mask. Job Spec We’re looking for a Social Media Manager who understands that this isn’t just about content. It’s about building belief and community. At No Makeup Makeup®, social is where our philosophy lives: Less Makeup. More You. This role sits at the intersection of brand storytelling, performance and community, translating our founder-led authority and proprietary technology into content that drives awareness, trust, trial and repeat. What You’ll Own You will lead the day-to-day execution and evolution of our social ecosystem across Instagram, TikTok, YouTube Shorts, Pinterest, and Facebook (Group) ensuring each platform plays a distinct role in driving growth. You will · Bring our content pillars to life · Translate founder storytelling into scalable, high-performing content · Create a consistent drumbeat of education, demonstration and emotional connection · Partner closely with creative, marketing and e-comm to support key brand campaigns · Help scale social as a revenue-driving engine , not just a brand channel Why This Role Matters No Makeup Makeup® isn’t following a trend. Our Founder created the category. This role is about helping us reclaim and modernize that leadership, using social to translate our legacy, innovation and philosophy into something that feels essential, relevant and unmistakably ours. What Success Looks Like · Social becomes a primary driver of conversion and repeat behavior , not just engagement · Content clearly communicates our USP (FlexShade Technology™ + FlexScent Technology™) in a way that feels simple and human · Founder-led educational content becomes ownable, recognizable and high-performing · We build a community of loyal, repeat customers , especially among Gen X women · Our content consistently reflects a modern, elevated, skin-first aesthetic Core Requirements 1. Platform-Native Expertise (Commerce + Content) You understand that TikTok is a sales engine, Instagram is a brand world, YouTube educates, and Pinterest drives intent. You know how to create for each—not copy/paste across. 2. Taste Level + Beauty Aesthetic Sensibility You have a strong point of view on what feels elevated, credible and modern in beauty. You instinctively avoid overdone, overly filtered or trend-chasing content that conflicts with a skin-first, editorial lens . 3. Performance-Driven Mindset You are fluent in metrics and optimization. You know how to: · Identify high-performing hooks · Iterate quickly · Translate engagement into conversion 4. Deep Alignment with Our Consumer You understand our audience: Gen X and beyond , discerning, time-starved, and not interested in 10-step routines. You know how to speak to: · Skin changes (hormones, aging, sensitivity) · Desire for ease, confidence, and authenticity · You create content that meets her where she is 5. Storytelling + Content Architecture You think in series, not one-offs . You can build and maintain repeatable formats that ladder up to a larger narrative: · Founder authority · Product education · Real-life application · Emotional storytelling 6. Founder & Creator Direction You’re comfortable directing talent, including founders. You know how to: · Pull natural, unscripted moments from Founders / Talent · Shape content that feels human, not overly produced · Guide creators to deliver brand-aligned content without losing authenticity 7. Speed + Test-and-Learn Agility You move quickly and are comfortable operating in a high-output, iterative environment . You can confidently concept → shoot