Job Description
Category/Area of Expertise: Marketing Job Requisition: 499430 Address: USA-ME-Scarborough-145 Pleasant Hill Rd Store Code: Corp HQ Mktg Digital Strategy (2761052) Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested. Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships. Position Summary: This role supports the total eCommerce business from the Hannaford Home Office. The Ecommerce Strategy Specialist II is responsible for supporting, coordinating, and evolving Hannaford's eCommerce strategy and fulfillment execution across platforms, programs, and customer experiences. This role translates customer insights, performance data, and operational feedback into strategic initiatives, process improvements, and scalable solutions. The position serves as a key connector across Retail Operations, Marketing, Retail Services, and ADUSA teams, ensuring eCommerce initiatives align to brand standards, operational capability, and long‑term growth objectives. This role balances strategic thinking and influencing without authority while supporting measurable performance outcomes in a complex, cross‑functional environment. Primary Duties and Responsibilities: Support the development and implementation of ecommerce initiatives and services across fulfillment models, with emphasis on Hannaford To Go (HTG) performance and scalability. Identify new HTG locations in collaboration with cross‑functional partners. Translate strategic direction into actionable recommendations for store‑level execution and program design. Advocate for operational and experience improvements that enhance customer value & efficiency. Plan functional areas such as fixture layouts, pickup areas, staged storage (frozen and refrigerated), POS, and trolley configurations based on expected operational needs. Assess future ecommerce growth of existing store locations and recommend enhancements to improve execution and scalability. Manage optimization efforts at existing HTG locations through targeted investments, remodel support, and operational adjustments. Identify, evaluate, test, and support rollout of new equipment, tools, and processes designed to improve execution, reduce labor friction, and enhance customer experience. Maintain a connection with HTG store operations, serving as an executional expert as new initiatives and pilots are considered and tested. Maintain detailed HTG location information, including staging capacities, equipment inventories, and operational characteristics. Serve as the day‑to‑day contact between Hannaford, ADUSA and third‑party gig delivery and shopping partners, ensuring effective execution and issue resolution. Provide two‑way feedback between HTG store operations, gig partners, and internal teams to support consistent service delivery. Actively participate in ecommerce initiatives with cross‑functional impact, including project planning, meeting facilitation, task tracking, and milestone coordination (e.g., cart changes, shopper workflows, inventory logic updates). Partner with ADUSA teams to support evolution of ecommerce platforms and tools, ensuring operational feasibility and alignment with strategy. Partner with teams (Digital Shelf, ILC, product teams) in addressing/solving any store issues. Support ownership and consistency of ecommerce brand standards across digital and in‑store touchpoints. Ensure alignment between intended customer experience and operational delivery at the store level. Partner closely with HTG Field Specialists and store teams to gather operational insights and identify improvement opportunities. Use field feedback to help inform prioritization of initiatives, pilots, and operational enhancements. Partner with ADUSA to support stores through grand openings Foster consistent two‑way communication with stores and fulfillment locations through site visits, meetings, and task managem