Job Description
Summary: The Senior Digital Marketing Specialist will play a pivotal role in enhancing and managing the digital presence of Benjamin F. Edwards. This position will be responsible for capturing and creating high quality brand stories, advisor interviews and education content. In addition to planning, creating, and optimizing content across all digital platforms, including video creation, social media management, website updates, and performance analytics. This role will ensure that all digital marketing efforts align with the firm’s branding and business objectives, helping to attract and retain clients/advisors while positioning Benjamin F. Edwards as a leader in the financial services industry. Essential Duties & Responsibilities: Lead Video Production and Multimedia Creation End to End Production: Serve as the lead videographer and editor for the firm. Plan, script, shoot and edit engaging video content for external marketing, advisor recruitment, digital campaigns, social media platforms, and internal communications. Studio Management: Oversee the on-site video studio, including lighting, audio recording and camera configurations. Post-Production: Execute advanced video editing, motion graphics and sound design, ensuring all output meets professional brand standards. Asset Management: Maintain and organize a robust digital library of b-roll, photography and project files. Full-Scale Website and Infrastructure Management: Strategic Web Oversight: Manage the Firm’s core web ecosystem (WordPress), sitewide edits and image/video updates. Work closely with our third-party web developer to implement site updates. Branch Support: Create and maintain individual branch websites, bio pages, and store locator plugins. Manage team splits, rebranding and employee title/certification changes. Technical Compliance: Ensure all “Important Documents and Disclosures” and cash management updates are accurately maintained for regulatory purposes. Troubleshooting: Act as the primary technical consultant for site functionality, coordinating directly with our hosting partner and managing plugin renewals. Advanced SEO, Metrics, and Tracking Data Strategy : Lead the setup and integration of GA4 and Google Search Console. Manage all metrics, traffic KPIs, and tracking for advertising campaigns. Optimization : Conduct keyword research using Uber suggest and AnswerThePublic to find trending topics for advisor content. Technical SEO : Manage Schema markup, SEO plugins, and sitemaps to maximize search engine visibility. Content Strategy & Social Distribution Blog & Social Management : Manage the publishing lifecycle for the firm’s blogs (including "Bill’s 3 Things") and market commentary. Multi-Channel Execution : Distribute content across LinkedIn, Facebook, and X (Twitter), while creating shareable social campaigns on theEddy (intranet). Local SEO : Claim and optimize Google Business Profiles for all new and existing branch locations to drive local traffic. Training & Operational Support Advisor Onboarding : Train every new advisor on digital marketing best practices and maintain the firm’s marketing training materials. Internal Coverage: Provide backup support for marketing communications, including the department inbox and BFE Company Store order processing. Qualifications: Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) Proficiency with WordPress management skills (Divi/Elementor experience a plus) Solid understanding of Google Analytics (GA4) and SEO tools Familiarity with CRM platforms and marketing automation tools (e.g., Marketo). Strong experience with video creation and editing tools (e.g., Adobe Creative Suite, Final Cut Pro, or similar). Excellent verbal, written, and visual communication skills. Proficient with DSLR/Mirrorless camera systems, professional audio rigs and studio lighting. Strong organizational skills with attention to detail and the ability to manage multiple priorities in a fast-paced environment. Education and/or Work Experience : Minimum Education Required : Bachelor’s degree in marketing, Film Production, Digital Media, or a related field or equivalent work related experience of 9+ years. Minimum Work Experience Required : 5+ years of experience in digital marketing, with an emphasis on video