Job Description
Washington, DC, United States Find out how well you match with this job Job description Working at JHU Affiliated Office Address Washington, DC, United States Requisition ID 121162 Date Created May 04, 2026 Job Family Communications, Marketing & Events Job Subfamily Creative Design Job Function Communications and Marketing Exempt Status Exempt Shift Type Full Time Schedule Monday-Friday, 8:30am-5pm Worksite 01-DC:District of Columbia Work Modality On-site: 90-100% of hours worked on-site We are seeking a Sr. Director of Marketing, Brand & Digital Strategy who will lead the School’s integrated marketing, digital presence, and brand execution to advance institutional reputation, academic visibility, and student enrollment. This role is responsible for developing and executing data-driven strategies that elevate the School’s profile among prospective students, faculty, policymakers, and external partners. The Sr. Director will partner closely with academic leadership, faculty, admissions, and advancement teams to translate the School’s research, programs, and thought leadership into compelling, accessible content that strengthens impact and reach. The Sr. Director will operate as both a strategic leader and a hands-on executor, responsible for standing up core marketing and digital functions from the ground up. Over time, this role will evolve to include team leadership and oversight as additional resources are added. The newly announced School of Government and Public Policy, unveiled in October 2023, presents a pivotal opportunity for Johns Hopkins University to strengthen its footprint and engagement in the nation’s capital. This initiative aims to serve society, train the next generation of public servants, drive data-informed government innovation, and confront the complex challenges facing today’s policymakers. The person filling this position will be working in a start-up environment – creating processes and procedures, navigating unexpected obstacles, and adapting to change frequently. An agile mindset and flexible approach to daily responsibilities is needed as we define new ways of working within a well-established university. We are seeking a solution-focused person with a demonstrated ability to create new paths to achieve results. Specific Duties & Responsibilities Digital Strategy & Platform Management Lead the strategy, development, and ongoing management of the School’s website and digital ecosystem, ensuring a user-centered, accessible, and academically aligned experience. Oversee the creation and optimization of digital platforms, including SEO/SEM/GEO, UX/UI, and content architecture, with a focus on prospective student and stakeholder journeys. Ensure digital channels effectively showcase academic programs, faculty expertise, and research impact. Brand Strategy & Academic Storytelling Serve as the steward of the School’s brand, ensuring consistency and alignment with university standards while elevating the School’s distinct identity. Translate complex academic research, policy work, and faculty insights into clear, engaging narratives for external audiences. Lead the development of integrated marketing campaigns that position the School as a thought leader in its field. Content & Audience Engagement Develop and execute a comprehensive content strategy that highlights faculty research, student outcomes, and institutional impact. Lead social media strategy (organic and paid) to amplify thought leadership, events, and academic initiatives. Partner with faculty and program teams to identify and promote high-impact stories, publications, and events Establish and manage editorial calendar and content strategy, including content production across website, social and email. Enrollment Marketing & Student Recruitment Collaborate with admissions and program leadership to design and implement targeted marketing strategies that support enrollment goals. Build and optimize prospective student journeys, from awareness through application and enrollment. Support development of program-specific campaigns, including graduate, executive education, and certificate offerings. Analytics & Market Intelligence Establish and manage analytics frameworks to measure campaign performance, audience engagement, and enrollment marketing effectiveness. Provide actionable insights to inform program positioning, messaging, and recruitment strategies. Monitor higher education and competitor trends to identify