Job Description
Ingersoll Rand is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Job Title: Sr. Marketing Specialist, AI Content Strategy Location: Davidson, NC (Hybrid) About Us: Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies – from compressors to precision handling of liquids, gasses, and powers – to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we’re driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future. Job Overview: The Sr. Marketing Specialist, AI Content Strategy will play a critical role in evolving our digital marketing approach from campaign-driven execution to always-on, search-led customer engagement. This role is responsible for developing and executing a content strategy that ensures our brands are visible, trusted, and influential across traditional search engines and emerging AI-driven platforms. This individual will focus on building a scalable content engine centered on customer problems, technical expertise, and high-intent search behavior to drive qualified traffic, improve conversion, and increase pipeline contribution. Responsibilities: Develop and execute a search-led content strategy aligned to business priorities, customer needs, and high-intent queries Identify and prioritize customer questions, use cases, and problem statements to inform content creation Create and optimize content for AI-driven search environments (AEO), including featured snippets, AI summaries, and conversational interfaces Partner with SEO/Web team to ensure content is optimized for technical SEO, structure, and discoverability Collaborate with Brand/Demand teams to align content with campaigns, product positioning, and commercial objectives Build and scale content hubs and topic clusters to establish authority in priority areas Translate technical product and engineering concepts into clear, customer-focused content Leverage performance data and insights to continuously test, learn, and optimize content effectiveness Ensure content is reusable across channels including web, email, eCommerce, and sales enablement Serve as the AI champion within the Demand Generation team, identifying and implementing innovative approaches to improve content development efficiency, scalability, and quality Stay current on evolving trends in AI search, content strategy, and digital customer behavior Requirements: Bachelor’s degree in Marketing, Communications, Engineering, or related field 4+ years of experience in content strategy, SEO, digital marketing, or related field 1+ years of experience developing content for technical or industrial products 1+ years of experience in SEO fundamentals and content optimization 1+ years of experience in AI-driven search platforms and evolving search behavior 1+ years of experience translating complex technical concepts into clear, compelling messaging 1+ years of experience working cross-functionally with marketing, product, and engineering teams Core Competencies: Analytical mindset with experience using tools such as GA4, SEMrush, or similar platforms Bias for action: Moves quickly from insight to execution; tests, learns, and iterates in fast-changing AI and search environments Navigates ambiguity: Comfortable making decisions with incomplete information as platforms, algorithms, and customer behavior evolve Customer-led and analytical: Anchors content in real customer needs and uses data to continuously optimize performance Travel & Work Arrangements/Requirements: Onsite in Davidson, NC (Hybrid) What We Offer: At Ingersoll Rand, we embrace a culture of personal ownership — taking resp