Job Description
Position OverviewThis position reports into the Marketing organization and manages the Interventional GI & Accessories team. The product portfolio includes innovative endoscopes for ERCP, EUS and Double Balloon Enteroscopy as well as accessories for endoscopic procedures. This role works cross-functionally both within the organization and with external stakeholders (e.g., KOLs) to execute company initiatives and manage all aspects of product commercialization, including both upstream and downstream marketing. The Senior Product Manager, Interventional GI & Accessories contributes to the evolution of the organization as new protocols and business methods gain adoption and the priorities of the division continue to change.Company OverviewAt FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics.But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly.Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive.Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town.Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: https://www.fujifilm.com/us/en/about/region/careersDuties and ResponsibilitiesManages the team and their assigned product portfolio(s), (i.e., Interventional GI & Accessory product offering), working cross-departmentally with various stakeholders internally and externally (e.g., healthcare professionals, sales & field personnel, global R&D, operations, regulatory, global marketing, infection control, other companies/device manufacturers, etc.)Build and maintain strong relationships with Key Opinion Leaders (KOLs) in the marketplace. Activities include delivering various presentations, conducting site-visits, attending shows and conferences, inquiry handling, etc. Partner with global marketing to identify appropriate KOLs that can support new product development and provide valuable feedback on products and market (i.e. coordinate clinical labs and office/conference evaluations for new products with KOL and global marketing teams).Play a central role to provide clinical, technical, and market knowledge in the product franchise(s): which includes, but is not limited to Fujifilm's products and services, peripheral and competitors' offerings, clinical and technology trends, and customer preference.Support sales demonstrations, closely working with sales management and field personnel.Develop and drive 3-to-5-year strategic plans (e.g., product portfolio, commercialization plan, marketing plan, clinical plan, financial forecast plan and supply chain plan) for Interventional GI & Accessory platform(s) as well as potential for synergistic devices and strategic partnerships to broaden adoption and market share for Fujifilm's products.Collaborate closely with and stay actively engaged in future pipeline discussions together with other product management members, headquarter liaisons, R&D, and marketing personnel. Stay solution-focused and positively suggest product improvements and innovation.Partner closely with global marketing and R&D counterparts to share best practices and leverage successes in other regions.Lead commercialization and any required activities for the assigned new products throughout their product life cycle, including but not limited to pre-release preparation, evaluation, launch, training, post-launch observations/trouble shooting, and product retirement.Partner with sales/sales leadership, national business development managers, clinical specialist team, and field service engineers in the management of field initiatives.Assist in managing elements of trade show participation with regards to show objectives, booth and partnership equipment requirements, hands-on workshops, and overall execution of an event.Provide technical assistance to healthcare professionals and internal staff who have technical questions or problems. Communicate expert opinions on behalf of Company products and offer possible solutions to the problems.Provide trainings on product operations, reprocessing, and manufacturer's requirements of the portfolio(s).Develop product evaluation protocol for new products and lead the evaluation on-site. (i.e. managing the site selection proc