Job Description
Job Title: Lead, Marketplace Strategy (Global) Location: Beaverton, OR (Preferred) – Remote candidates may be considered for strong profiles Contract 12 Months Contract Role Summary We are seeking an experienced Lead, Marketplace Strategy to drive the end-to-end marketplace strategy across wholesale and Direct channels within a global consumer brand environment. This role will shape how the brand appears across channels, ensuring a differentiated consumer experience while balancing growth, brand equity, and operational excellence. The ideal candidate brings strong experience in marketplace strategy, merchandising, retail, or business management within a highly matrixed global organization. This individual will partner cross-functionally to define channel roles, optimize distribution strategies, and align global priorities with geo execution. Key Responsibilities Marketplace Strategy Development Lead the development and execution of a comprehensive marketplace strategy across wholesale and Direct channels Define the strategic role of each channel including monobrand, Direct, and wholesale partner ecosystems Establish channel guardrails related to distribution, assortment segmentation, and differentiation Translate brand and consumer priorities into actionable marketplace strategies that drive growth and brand distinction Channel Segmentation & Distribution Strategy Develop and operationalize channel segmentation strategies across key accounts and Direct formats Define product placement, storytelling, and consumer experience strategies by channel Create frameworks that minimize channel overlap and improve marketplace productivity Partner with merchandising and planning teams on assortment, lifecycle, and OTB alignment Cross-Functional Leadership Collaborate closely with merchandising, marketing, retail, digital, planning, and geo teams Drive alignment on marketplace priorities, execution plans, and business trade-offs Facilitate cross-functional meetings, strategic reviews, and operational forums Influence senior stakeholders and leadership teams to balance brand and commercial objectives Strategic Execution Translate strategic direction into scalable frameworks, playbooks, and execution tools Build channel-specific guidelines across product, storytelling, services, and consumer environments Ensure global strategies are adaptable to local market needs while maintaining brand consistency Support geo teams with localized execution and marketplace optimization Performance Optimization Define and track KPIs related to marketplace health, productivity, consumer engagement, and growth Analyze channel performance and identify opportunities for optimization Continuously refine strategies based on consumer insights, business trends, and marketplace dynamics Required Qualifications 8+ years of experience in marketplace strategy, merchandising, retail strategy, business management, or related fields Strong understanding of wholesale, Direct-to-Consumer, and multi-channel retail ecosystems Proven experience building and executing large-scale marketplace or channel strategies Excellent analytical, strategic thinking, and problem-solving abilities Strong executive communication and presentation skills Experience working within a global, matrixed organization Ability to influence cross-functional stakeholders and drive alignment Preferred Qualifications Experience within apparel, footwear, sporting goods, or consumer retail industries Background supporting global marketplace or omnichannel transformation initiatives Experience partnering with geo/regional teams across international markets Leadership Expectations Operate with an enterprise mindset balancing brand, consumer, and commercial priorities Lead through collaboration and influence across complex organizations Bring structure, clarity, and decisiveness in ambiguous environments Drive accountability, speed, and operational excellence Elevate team thinking through strong storytelling and strategic frameworks What Success Looks Like Clear and differentiated channel roles executed consistently across the organization Improved marketplace productivity and reduced channel overlap Strong alignment between global strategy and regional execution Increased marketplace health, consumer enga