Job Description
Company Information Join the Team Powering the World's Best Endurance Athletes At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training. Whether you're a performance-driven athlete, a passionate coach, or someone who simply thrives on building tools that empower others, TrainingPeaks is where ambition meets impact. As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them. General Summary We are looking for a hybrid SEO and AEO (Answer Engine Optimization) expert to help TrainingPeaks show up - and stand out - wherever athletes are searching for answers. That increasingly means not just ranking in traditional search, but being the source that AI assistants, voice search, and answer engines surface when someone asks "how do I build a marathon training plan" or "what's the best way to track cycling power." You'll sit at the intersection of technical optimization, content discoverability, and data analysis. You'll own our visibility across both traditional and AI-driven search surfaces, translating insights into action and reporting on what's working. Your success will be measured by our ability to capture "Share of Model" and convert organic technical excellence into measurable revenue. Unlike traditional SEO roles that sit in a corner writing blogs, you will have the data resources and the mandate to experiment with the future of AI-driven acquisition for TrainingPeaks.com . Core Functions: AI & Answer Engine Optimization (AEO) Develop and execute strategies to improve TrainingPeaks' presence in AI-generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms Audit and optimize structured data (schema.org markup) to make our content more machine-readable and citation-worthy Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source Partner with content and product teams to shape content for answer-engine discoverability — entity clarity, factual depth, and semantic structure Technical SEO Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies Stay current on search algorithm updates and assess their impact on TrainingPeaks properties Analytics & Reporting Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders Define and track KPIs across organic search, AI citation share, and answer-engine visibility Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes Cross-Functional Collaboration Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates Requirements Required Qualifications: 3–5 years of hands-on SEO experience, with demonstrated knowledge of technical SEO fundamentals Emerging expertise or genuine curiosity in AEO — you've been paying attention to how AI systems surface content and you have a point of view on it Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar) Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools Solid understanding of HTML, structured data / JSON-LD, and how search engines crawl and render pages Clear communicator who can translate technical findings into business impact for non-technical stakeholders Self-directed wi