Job Description
Tradeshow And Field Event Marketing Manager Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture. While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce. We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it's career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business. As part of the Sales & Marketing team, you'll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need. With a position in Sales & Marketing, you'll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities. This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements. You must be available five days per week during designated work hours. The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary. The Tradeshow and Field Event Marketing Manager is responsible for developing and executing Paylocity's event marketing strategy to drive brand visibility, pipeline generation, and revenue growth. This role leads the planning, execution, and performance measurement of an integrated event portfolio including tradeshows, field events, sponsorship activations, webinars, and virtual events. Working cross-functionally with Sales and Marketing functions including Product Marketing and Marketing Operations, this role ensures events function as integrated go-to-market programs that generate measurable pipeline and support Paylocity's broader marketing and sales objectives. The ideal candidate is both strategic and operational, capable of translating business objectives into scalable event programs while managing complex logistics and delivering exceptional attendee experiences. Key Responsibilities Own Paylocity's integrated event portfolio strategy across national tradeshows, field events, sponsorship activations, webinars, and virtual events, aligning the mix and role of each program to drive brand visibility, pipeline creation, and revenue impact. Use and analyze performance data, audience insights, and other metrics to prioritize high-value event opportunities and make annual recommendations (e.g., expand, optimize, or sunset programs) based on pipeline and ROI impact. Define clear business objectives and success metrics for each event (e.g., pipeline generated/influenced, meetings and demos, engagement, and revenue influence), and ensure measurement plans are established early enough to guide execution and optimize outcomes. Ensure consistent branding, messaging, and attendee experience across the portfolio by partnering with Sales and Marketing leadership to align events to go-to-market priorities and by establishing planning frameworks to deliver programs on time and on brand. Partner with Sales, Demand Gen, and Marketing Operations to build integrated pre-event and onsite meeting-generation plans (targeting, outreach, lists, and SLAs), ensuring the right prospects are engaged before, during, and immediately after each event. In close partnership with Product Marketing and Demand Generation, develop and run virtual product showcases, demo webinars, and digital event experiences that support launches and solution education, driving attendance, engagement, and attributable pipeline. Equip Sales to maximize event ROI by delivering enablement and promotional toolkits, aligning event messaging/booth storytelling to active campaigns and product priorities, and ensuring tight coordination across lead capture, campaign attribution, and post-event follow-up to convert engagement into pipeline. Own the operational operating model and governance for Paylocity's Field Event program, defining how sales-led prospecting and relationship-building events are planned, budgeted, executed, measured and reconciled across segm