Job Description
Company Description Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. ( www.influential.co ) Overview The role of SVP, Client Management serves as the leader across a major client in the pharma vertical, creating a comprehensive process, operational excellence and managerial oversight to deliver best-in-class creator branded content for all brands within the client’s portfolio. As a senior leader in the organization, the SVP Client Management lead oversees the client management team and reports to the EVP, Client Management lead. The client management team is responsible for collaborating to build strong agency leadership and client relationships resulting in growth through campaign success, innovation, and development of opportunistic ideas. The SVP, Client Management lead will partner with Influential department leads and Influential internal sales team to unlock opportunities with the client. Strong leadership skills in motivating a diverse, fast moving team is imperative. Extreme attention to detail, clear understanding of Influential’s commercial models and ability to navigate Publicis, its leaders and ways of working are critical to success. Juggling multiple clients, stakeholders and partners requires focus, patience and resilience to navigate priorities. Responsibilities Knowledge and understanding of the client portfolio and the agency partners within Publicis Groupe Partnering with Influential discipline leads to ensuring teams have appropriate staffing allocation across capabilities in strategy & analytics, performance media, creator, etc. Navigating the specific nuances of the pharmaceutical industry and consulting on best practices Partner with EVP, Client Management lead in the profitability for the client portfolio Ensure team is trained on all aspects of Influential ways of working and client management processes Implement training and development with action plans for each employee on team Have a client first mindset, see challenges, roadblocks, opportunities and pivots needed to support the day to day work Partner with EVP, Client Management lead to develop and lead client reviews, QBRs, milestone campaigns in support of excellence Monitor and track client’s performance objectives for all their existing initiatives to ensure program goals are being met/exceeded Work with teams to ensure the client develops trust in the portfolio team by overseeing client outputs and communication Ensure team is managing monthly billing reconciliation process and communicate to SVP, Groupe each month Stay apprised of industry trends and client verticals Travel for client meetings and in-office meetings (aim to be in-office at least once a week) Qualifications Must be based in NYC 10+ years of experience working in a digital or advertising environment required, with a deep understanding of influencer marketing Considerable experience working within healthcare and/or pharmaceutical brands Excellent engagement and negotiation skills across, client management, expectation management, and conflict resolution Experience and/or aptitude for working in a startup environment Exceptional organizational skills with the ability to handle multiple clients and priorities with discretion Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients Thrives within a dynamic and evolving environment, competent at generating process and structure as needed to best activate the team Knowledgeable of all major social platforms including TikTok, Instagram, Pinterest, and YouTube Insatiable curiosity and drive to learn and stay up to date on the latest trends and innovations in the social, influencer, and commerce space Bachelor’s degree or equivalent experience Additional Information Our Publicis Group