Job Description
Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be. We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities. Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with. As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as a VP, Marketing. Job Summary The Vice President of Marketing for Chapter is a growth-focused marketing executive responsible for driving scalable customer acquisition, accelerating demand, and maximizing lifetime value through brand, direct response, and full-funnel growth strategies. This leader is a ‘win the day’ marketer who balances high-level strategy with hands-on execution and takes pride in doing whatever it takes to help the team win. They lead from the front, staying close to the work while empowering a strong team to grow and perform at a high level. They will oversee brand, digital commerce, social, partnerships, and strategic planning, with a strong emphasis on building high-impact acquisition engines that deliver measurable revenue outcomes. As a key member of the Commercial and Chapter leadership teams, the VP of Marketing will combine deep expertise in data-driven, performance-led marketing with strong strategic and people leadership. This role requires a modern, digitally fluent marketer who leverages advanced analytics, testing frameworks, and AI-enabled capabilities to improve speed-to-lead, optimize conversion, and continuously enhance marketing efficiency while maintaining disciplined ROI. How We Work at Chapter Chapter is a founder-led, high-growth brand where leaders are expected to think strategically and stay close to the work. The Vice President of Marketing will thrive here if they are highly collaborative, deeply curious, and energized by building alongside a hands-on leadership team. This role is ideal for a marketing leader who enjoys operating in a dynamic environment, values shared ownership over functional silos, and is willing to step into the details when needed — whether that’s reviewing creative, pressure-testing funnel assumptions, or jumping into cross-functional problem solving. Success at Chapter requires a “team first” mindset, comfort with ambiguity, and a genuine desire to bring a purpose-driven brand to life at scale. Essential Responsibilities Leadership and Strategy Define and lead Chapter’s overall marketing vision and strategy, aligned with enterprise growth objectives and TAG’s mission to deliver consumer-centric care. Own the development of integrated marketing strategies that span brand, demand generation, digital commerce, partnerships, and lifecycle marketing. Serve as a strategic partner to Chapter leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities. Build and lead a high-performing marketing organization with clear accountability, strong talent development, and a culture of collaboration and executional excellence. Model a highly collaborative leadership style , prioritizing shared outcomes over functional optimization and fostering trust across teams. Stay close to execution, especially in moments of rapid iteration, testing, or operational change. Brand & Integrated Marketing Oversee brand strategy, positioning, and messaging to strengthen Chapter’s market leadership and emotional connection with consumers. Ensure consistent, compelling storytelling and brand expression across all consumer touchpo